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Rimmel's story started back in 1834 when young pioneer Eugene Rimmel and his father set up House of Rimmel. Beauty during this time was a very different story; mascara, for instance, was made with mercury and perfumes were called vinegar. Luckily for us today, Eugene created the first non-toxic mascara and redefined it the world over.

It is because of Eugene's drive that boundaries were pushed over the following 100 years. Beauty had a new standard to reach, thanks to House of Rimmel. Today, the brand still draws inspiration from Eugene's inventive ways to create new looks and tools and reshape 'the norm'.

Rimmel believes in allowing you to define your look and find your unique style. Their range of resourceful cosmetics enables you to create a bold statement, natural look and everything in between.

From golden bronzers and lengthening mascaras to elaborate eyeshadow palettes, Rimmel has you covered for your day to night look, no matter the occasion.

Why We Like Rimmel

"Rimmel London have been dominating the beauty industry since 1834, providing us with some of our most-loved cosmetics. From lash-enhancing mascaras to long-wear lippies, the brand has revolutionised the way we wear cosmetics, ensuring that every formula, colour and finish is up to date with the industry's demands."

Ellie Child

Written by Ellie Child, Content Editor

Where is the best place to buy Rimmel products online?

You can get Rimmel products from a number of leading and well-known online stores in the US, including Look Fantastic and Perfume's Club.

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