Browse the Rimmel line up of mascaras, concealer & colour correctors, foundations and much more. Make sure you sign up to our alerts so that you hear about Rimmel offers and sales. Read More
Why We Like Rimmel
"Rimmel London have been dominating the beauty industry since 1834, providing us with some of our most-loved cosmetics. From lash-enhancing mascaras to long-wear lippies, the brand has revolutionised the way we wear cosmetics, ensuring that every formula, colour and finish is up to date with the industry's demands."
Written by Ellie Child, Beauty Editor
Rimmel's story started back in 1834 when young pioneer Eugene Rimmel and his father set up House of Rimmel. Beauty during this time was a very different story; mascara, for instance, was made with mercury and perfumes were called vinegar. Luckily for us today, Eugene created the first non-toxic mascara and redefined it the world over.
It is because of Eugene's drive that boundaries were pushed over the following 100 years. Beauty had a new standard to reach, thanks to House of Rimmel. Today, the brand still draws inspiration from Eugene's inventive ways to create new looks and tools and reshape 'the norm'.
Rimmel believes in allowing you to define your look and find your unique style. Their range of resourceful cosmetics enables you to create a bold statement, natural look and everything in between.
From golden bronzers and lengthening mascaras to elaborate eyeshadow palettes, Rimmel has you covered for your day to night look, no matter the occasion.
Where can you get Rimmel products in the US?
You can buy Rimmel products from a variety of stores in the US, including Cloud10Beauty and Cosmetify.
Frequently Asked Questions about Rimmel
Where possible, have their products been approved by an ophthalmologist?
Yes, these products (where relevant) have been tested by an ophthalmologist.
Are the ingredients used in these products 100% vegan-friendly?
More than half of the Rimmel products showcased on our site contain animal-derived ingredients or by-products. Therefore, Rimmel is not classified as an entirely vegan-friendly brand. Applicable products are clearly marked across the site.