Browse the Rimmel line up of mascaras, eyeliners, lipsticks and much more. Make sure you sign up to our alerts so that you hear about Rimmel offers and sales.

Refine By

Ingredient Preference
Skin Care
Sunscreen & Self Tan Sale
Sort By
74 products found

Rimmel's story started back in 1834 when young pioneer Eugene Rimmel and his father set up House of Rimmel. Beauty during this time was a very different story; mascara, for instance, was made with mercury and perfumes were called vinegar. Luckily for us today, Eugene created the first non-toxic mascara and redefined it the world over.

It is because of Eugene's drive that boundaries were pushed over the following 100 years. Beauty had a new standard to reach, thanks to House of Rimmel. Today, the brand still draws inspiration from Eugene's inventive ways to create new looks and tools and reshape 'the norm'.

Rimmel believes in allowing you to define your look and find your unique style. Their range of resourceful cosmetics enables you to create a bold statement, natural look and everything in between.

From golden bronzers and lengthening mascaras to elaborate eyeshadow palettes, Rimmel has you covered for your day to night look, no matter the occasion.

Why We Like Rimmel

"Rimmel London have been dominating the beauty industry since 1834, providing us with some of our most-loved cosmetics. From lash-enhancing mascaras to long-wear lippies, the brand has revolutionized the way we wear cosmetics, ensuring that every formula, color and finish is up to date with the industry's demands."

Ellie Child

Where can you get Rimmel products in the US?

You can buy Rimmel products from a variety of stores in the US, including Look Fantastic, Walgreens and HQHair. eCosmetics and Feel Unique also sell these products.

Whether you’re looking for mascaras, eyeliners, lipsticks plus lots more, Cosmetify is here to help you find where they are being sold for the lowest price.

Frequently Asked Questions about Rimmel

Where possible, have their products been approved by an ophthalmologist?

Yes, these products (where relevant) have been tested by an ophthalmologist.

Are they synthetic fragrance free?

Some are not fragrance free. Please either use our filters above or check the product ingredients.


Get a brand alert

When Rimmel goes on sale, be the first to know.