Maybelline
Shop the Maybelline selection of foundations, lipsticks, eyeliners and more besides. Read More
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Maybelline New York is America's number one, world-famous cosmetics brand, offering an impeccable range of makeup products and nail varnishes which effortlessly enhance your natural beauty and boost self-confidence and style.
Maybelline was founded in 1915 by 19-year-old entrepreneur Tom Lyle Williams. He saw a gap in the market for eye makeup, after his sister used only a combination of petroleum jelly and coal dust to darken her eyes – and did you know, he named Maybelline after his sister Mabel, too!
Known for their on-trend expertise and technically advanced formulas, they have provided us with modern makeup innovations that capture the heart of city glamor with a cool and urban edge.
With over 200 products on offer, including skin-smoothing foundations, magnifying mascaras, lusciously pigmented lipsticks and more, you can browse an astonishing array of formulas at an affordable price.
Find your makeup must-haves and create show-stopping looks with Maybelline.
Why We Like Maybelline
"It goes without saying that Maybelline is an OG in the beauty world, whether you’re looking to kickstart your makeup collection or consider yourself a beauty guru. We love everything from their staple face makeup to bold, pigmented lippies to the iconic Maybelline Lash Sensational Mascara. Even better? Everything is pretty affordable, meaning we all get to enjoy the goods."
Written by Carly Cochrane, Beauty Editor
