Aveda

In 1978, inspired by Indian rituals, herbal remedies and the ancient art of Ayurveda, Aveda was born. Founder Horst Rechelbacher – twice named one of the most influential environmentalists in the US by Vanity Fair – firmly believes in celebrating and embracing Mother Nature, and by combining beauty with botanicals, his passion for wellness in cosmetics became a project.

Designed to promote balance in your mind, body and spirit, Aveda is pioneering in the world of holistic beauty. Boasting an exceptional commitment to the environment, they focus solely on creating products made from naturally derived, certified organic ingredients. From shampoos and conditioners to cleansers and lotions, each product is packed with raw herbal ingredients and essential oils, which are not only extremely gentle on your hair and skin but kind to the environment too.

Working alongside rural farmers, Aveda harvest pure flower and plant essences to create the responsible, ethical and conscious products that they're known for today.

Buying cruelty-free is becoming a bigger concern for many consumers, so why not take a look at our entire range of cruelty-free products or take a look at our favorite cruelty-free hair care brands and products?

Where can you buy Aveda products in the US?

Aveda products can be bought online in the US from Cloud10Beauty.

Frequently Asked Questions about Aveda

What’s the cruelty-free status of products made by Aveda?

This brand’s whole line is cruelty-free which means they don’t test their products or formulations on animals.

Are the ingredients used in Aveda products suitable for vegans?

While the majority of Aveda products are free from animal by-products, the brand’s product line is not entirely vegan-friendly. This is because a handful of their formulations may contain ingredients of animal origin. Their vegan-friendly products listed on our platform are clearly marked as so.

Are Aveda artificial fragrance free?

For those who wish to shop fragrance-free, select this option from the Aveda filter on this page.

Does Aveda use mineral oil in their products?

Aveda has created some mineral oil-free products, which you can discover by choosing the appropriate filter.

Are these products alcohol-free?

Some of their products do contain alcohol. Avoid these by using our filters and checking product ingredients.

Do Aveda use silicone in their products or formulas?

Many of their products are silicone-free and can be found by using the filters on this page.

Aveda claim to have Hypoallergenic products. Does this mean they won’t affect my allergies?

Some of the products in the Aveda range are classed as hypoallergenic (or less likely to cause allergic reactions). These are clearly marked on product pages.

Do Aveda use Parabens?

For those concerned about parabens, Aveda have a number of products that are paraben-free.

I don’t want to buy products containing phthalates. Can I shop from Aveda?

Most of their products are not phthalates-free, although there are some exceptions that can be found by using our filters.

Are Aveda products made without the use of sulfates.

You'll find a lot of their formulations feature sulfates (or sulfates). Use our filters to narrow your search should you require.

What country are Aveda products manufactured in?

They produce their products in the USA.