- Hair Care
- Shampoo & Conditioner
- Shampoo
- Aveda Color Enhance Blue Malva Shampoo




- In Stock
- 60 Day Returns
- Expedited Shipping
- $47.20 From Allbeauty
- $56.00 From Harvey Nichols
Product Description
Got gray, white or blonde hair? Then you know that the struggle is real! If you've been suffering from discolouration – more specifically yellow, orange or brassy tones – then fight back with Aveda's unique Colour Enhance Blue Malva Shampoo. Whether your hair is naturally fair or has been colored and dyed, you'll find that this shampoo boosts cool tones, banishing brassiness to leave you rocking a lighter, brighter shade!
Wild blue malva, which has been sustainably hand-gathered from its natural habitat, provides the perfect pigment needed to fight against yellow notes. Coneflower, meanwhile, intensifies color, while cleansing ingredients leave your hair softer and shinier. It all comes together to form a complex that will keep fairer tones enervated throughout whatever life may throw at them.

Written by Julia Richardson, Beauty Editor
Product Details
Hair Type: Colored, gray
Hair Concern: Chemically treated, dry
Ingredient Highlights: Natural, organic and contains dimethicone, glycerin, panthenol, vitamin b and vitamin e.
Formulated without: Parabens.
Good to know: This product is cruelty free.
Made In: The USA
Ingredient Features
The vitamin e in this shampoo by Aveda works to support healthy scalp and hair and to strengthen hair quality. This item will also help to improve scalp health and to promote hair growth as it contains vitamin b.
Aveda says
"Our unique Blue Malva Shampoo adds welcome silvery brightness to gray hair, neutralising brassy tones across all different shades. The hand-gathered blue malva, picked according to sustainable practises, helps rebalance hair even as coneflower intensifies color."
How To Use
- Massage a small amount of shampoo into the roots of wet hair
- Work into a thick lather, then rinse thoroughly. Repeat if desired
- For best results, follow up by treating hair with Aveda Colour Enhance Blue Malva Conditioner
Brand Bio
Aveda understand the paramount importance of balance. And it’s this understanding that led them to create this unique take on cosmetics essentials, which call upon naturally-derived, certified-organic ingredients for their exceptional power and irrefutable quality.
Where To Buy
You can buy this shampoo by Aveda online in the US from eCosmetics.
- Shipping & Returns
This product is eligible for free standard shipping with eCosmetics, arriving 3 - 8 business days after dispatch. Express/Next day shipping option available. Shipping available to U.S addresses only.
This store has a 60 day return policy, see checkout for up-to-date conditions.