Wishful

Our favorite beauty guru, Huda Kattan, has temporarily ditched the makeup palettes in order to launch an all-new skin care collection.

Wishful is the simplified skin care brand that can fit into any daily routine. Combining 10 years of research with the knowledge of leading dermatologists, the line offers a variety of gentle and effective formulas that tackle common skin concerns.

Powered by five key pillars, the brand promises to only ever bring the best to the beauty community. How we hear you ask? Through minimalistic skin care, where only effective, intentional ingredients are used. You can even find out exactly how each product cares for your skin, as Huda provides all the ins and outs, making it all the easier to identify your skin care bestie.

With each product tried and tested by the expert herself, indulge in skin care that not only visibly works but provides long-lasting results. And, as Huda continues her personal quest to bust skin care struggles, you can discover all the fun yet effective formulas that she has to offer, right here at Cosmetify.

Why We Like Wishful

"When we discovered that one of our favourite beauty entrepreneurs, Huda Kattan, was launching an all-new skin care line, we couldn’t contain our excitement. Wishful has already become our skin care bestie, as the minimalistic formulas not only target all kinds of common skin concerns but easily fit into our daily routine. Keep 'em coming, Huda!"

Written by Carly Cochrane, Beauty Editor

Where can Wishful products be bought in the US?

You can buy Wishful products from a variety of stores in the US, including Cosmetify.

Frequently Asked Questions about Wishful

Do any of their formulas contain mineral oil?

They create mineral oil-free products whenever possible.

Am I going to find parabens in their ingredient list?

The entire line of Wishful is paraben free.

Are their products phthalates-free?

Wishful are proud to create products that are completely free of phthalates.

Do they ever test their formulations or end product on animals?

Wishful are a cruelty-free brand. They never test their products or ingredients on animals.

I don't buy brands that aren't fragrance-free as i find they irritate. Am I ok to buy Wishful?

A lot of the Wishful range is formulated fragrance-free. Narrow the search by using our sort by options.

Will I find sulfates in Wishful products?

Some of their products contain sulfates (or sulfates). Filter these out by using our filters above.

Wishful claim to have vegan-friendly products. Is it true?

More than half of the Wishful products showcased on our site contain animal-derived ingredients or by-products. Therefore, Wishful is not classified as an entirely vegan-friendly brand. Applicable products are clearly marked across the site.

Where do they produce these products?

Wishful products are made in South Korea.