Enjoy the Wishful assortment of skin care. Don't forget to add a brand alert so that you always get informed about brand offers and sales.

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Our favorite beauty guru, Huda Kattan, has temporarily ditched the makeup palettes in order to launch an all-new skin care collection.

Wishful is the simplified skin care brand that can fit into any daily routine. Combining 10 years of research with the knowledge of leading dermatologists, the line offers a variety of gentle and effective formulas that tackle common skin concerns.

Powered by five key pillars, the brand promises to only ever bring the best to the beauty community. How we hear you ask? Through minimalistic skin care, where only effective, intentional ingredients are used. You can even find out exactly how each product cares for your skin, as Huda provides all the ins and outs, making it all the easier to identify your skin care bestie.

With each product tried and tested by the expert herself, indulge in skin care that not only visibly works but provides long-lasting results. And, as Huda continues her personal quest to bust skin care struggles, you can discover all the fun yet effective formulas that she has to offer, right here at Cosmetify.

Why We Like Wishful

"When we discovered that one of our favorite beauty entrepreneurs, Huda Kattan, was launching an all-new skin care line, we couldn’t contain our excitement. Wishful has already become our skin care bestie, as the minimalistic formulas not only target all kinds of common skin concerns but easily fit into our daily routine. Keep 'em coming, Huda!"

Carly Cochrane

Where are Wishful products sold in the US?

Wishful can be bought from a number of leading stores in the US, such as Huda Beauty and Sephora.

But with such a saturated market, it can be tricky figuring out which is the best place to buy Wishful products for the cheapest price. That’s where we come in. Cosmetify helps by showcasing all the prices from multiple stores and letting you order online. This means we compare the costs so whether you’re looking for skin care, you can easily find the cheapest price on all your favorite bits and bobs.

And if your go-to products are out of stock; you can easily set up an alert and we will let you know when it’s available again. Win-win!

Frequently Asked Questions about Wishful

Do they ever test their formulations or end product on animals?

Wishful are a cruelty-free brand. They never test their products or ingredients on animals.

Are their products phthalates-free?

They have a few phthalates-free products, with no phthalates included in the formulas.

I don't buy brands that aren't fragrance-free as i find they irritate. Am I ok to buy Wishful?

A lot of the Wishful range is formulated fragrance-free. Narrow the search by using our sort by options.

Will I find sulfates in Wishful products?

Some of their products contain sulfates (or sulfates). Filter these out by using our filters above.

Am I going to find parabens in their ingredient list?

Some of their products contain parabens so Wishful aren't classified as a paraben-free brand. See their 'free-from' products by using our 'sort by' options.

Wishful claim to have vegan-friendly products. Is it true?

More than half of the Wishful products showcased on our site contain animal-derived ingredients or by-products. Therefore, Wishful is not classified as an entirely vegan-friendly brand. Applicable products are clearly marked across the site.

Where do they produce these products?

Wishful products are made in South Korea.

  • Cruelty Free

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