White Hot
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Launching in 2013, White Hot is the hair care brand that celebrates gray and 'naturally-highlighted' hair.
The British-born company was founded by Jayne Mayled, who wants every mature person to embrace the aging process. The brand is driven by Jayne's words that 'grey and white hair is a stylish color choice, just like any other,' and won't rest until mature consumers are confidently rocking their natural gray hair.
Just like other stylish colours, gray, white and silver have their own little quirks. Not only do White Hot's products work wonders for these shades but they smell divine too, killing two birds with one stone.
The formulations in these nifty products contain carefully chosen ingredients that brighten your tresses in no time. Add oomph and definition to your hair with bestsellers like White Hot Lifeshine Oil or White Hot Shooshing Crème to get started.