WE ARE PARADOXX

Yolanda Cooper founded the cult-followed brand We Are Paradoxx after experiencing a massive disconnect between her skin, body and hair products.

Sure, skin and body products all boasted high-quality, natural and organic ingredients with style, but the same could not be said for hair care and styling products. After discovering such a vital gap in the market, Yolanda decided to go about creating her own luxe, organic hair care line. And with that, the notion behind We Are Paradoxx was born.

Wanting to create hype and interest around organic hair care products, Yolanda designed a cleverly thought-out brand that showcases results-driven outcomes.

Today, you can shop amongst organic hair masks, elixirs, salt sprays, shampoos, conditioners, volume tonics and many other hair-enhancing products. Get your hands on good hair with a good conscience, courtesy of the hair-loving product line from We Are Paradoxx.

Why We Like WE ARE PARADOXX

"WE ARE PARADOXX is an example of one of the forerunners in pushing sustainability in beauty with 100% recyclable aluminium packaging. Their products are 100% natural with organic extracts; toxic-free with clean formulas and parabens, sulphates, PEGs or mineral oil. All this without compromising on quality and performance - as well as a goal to source as sustainably and locally as possible.  "

Written by Gabriella Buckner, Beauty Editor