Virtue

VIRTUE goes above and beyond your usual hair care brand, utilizing innovative bio-tech to repair damaged locks.

The tale behind VIRTUE is one of scientific ingenuity. Dr. Luke Burnett, a retired army colonel, was leading a team to discover regenerative keratin to heal injuries sustained on the battlefield. While doing so, he made a startling discovery of alpha keratin 60ku. This is ethically sourced from human hair to repair damaged tresses.

Thanks to this one key moment in the lab, VIRTURE have now gone on to utilize this protein in hair care. In doing so, they have created a collection of products that purify, replenish and nurture your tired, dull and dry locks. Hair appears healthier and feels stronger.

Committed to delivering effective solutions, VIRTUE deliver cruelty-free, nasty-free formulas that make a difference to your routine. Top picks include their Exfoliating Scalp Treatment, Refresh Purifying Leave-In Conditioner and their Restorative Treatment Mask.

Whatever your hair woes, VIRTUE are here to help. Browse the collection at Cosmetify and pick out your must-have products today.