Too Faced

Jerrod Blandino and Jeremy Johnson were living unimpressed and distressed by the seriousness that was overtaking the cosmetic industry. Desperate to dabble in some femininity and unapologetic glamor (cue the pink overload), the duo decided to take matters into their own hands.

Launching in 1998, Too Faced is the brand that is just as serious about makeup as it is about having fun. Inspired by Parisian beauty and all things girl, it's a boutique beauty brand that boasts big dreams.

With Jerrod and Jeremy combining their rebellious spirit, visionary focus and witty humour, it wasn't long before Too Faced became a global success and a cult-favorite amongst beauty buffs and bloggers.

Shop their iconic chocolate and peach scented formulas or discover best-sellers like the Better Than Sex Mascara and Hangover Primer.

Why We Like Too Faced

"It’s no surprise that Too Faced is one of our most-loved brands – they offer a range that combines makeup with chocolate, what more could we want?! But as well as their sweet-smelling palettes and super cool packaging, Too Faced formulas are nothing but high-quality. A few of our favourites include the bestselling Better Than Sex Mascara, Hangover Primer and Diamond Highlighter."

Written by Carly Cochrane, Beauty Editor

Where can you buy Too Faced products in the US?

Products by Too Faced are sold in the US at leading, well-known online stores, such as Cosmetify.

Frequently Asked Questions about Too Faced

Do these products have paraben-free formula?

Their entire line of products contain no parabens.

Does this brand test its products or formulas on animals?

None of their raw materials or finished products are tested on animals so their status is cruelty-free!

I prefer to use vegan-friendly brands. Do Too Faced products fit this criteria?

Most Too Faced products showcased on our site are vegan-friendly. Browse the selection by choosing the 'vegan' option in the filters at the top of the page.

Is there alcohol in these products?

They avoid including alcohol in their formulas where possible.

I'm sensitive around the eye area, are these products Ophthalmologist reviewed?

If you experience sensitivity around the eye area you should test the product first however these have been Ophthalmologist tested.

Are their formulas and products free from silicone?

They do have some silicone-free products, which you can find by using our site filters.

Where in the world do Too Faced produce their product line?

Too Faced products are manufactured in the USA.