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Sure has been the world's most popular deodorant brand since the early 1900s and still holds that title today.

Originally launching under the name Rexona, the deodorant hit the shelves in 1908 on a mission to provide customers with effective ingredients that smelt good. Over the years, the brand continued to expand across the globe and can now be found under the names, Rexena, Shield, Degree or Sure.

Designed to work as hard as you do, Sure is dedicated to providing superior performance that won't let you down. Intense research into sweat protection has led them to create the best technology in the business, so you can rest assured that you'll be fresh 24/7 - whether you're hiking, running for a bus or heading out on your first date.

Backed by the likes of survivalist Bear Grylls, cricketer Andrew Flintoff and the All Blacks, it's the deodorant brand that's a household name.

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