Supersmile

Supersmile is the oral care brand that has been founded on 40 years of proven results. Their use of clean ingredients and innovative technologies have accelerated their success, making them one of the most trusted oral care companies out there.

The brand has been developed by Dr. Irwin Smigel, who is often referred to as the “father of aesthetic dentistry". Dr. Irwin Smigel is responsible for the world's first “tooth-bonding” technique that allows dentists to painlessly fix imperfections, chips, and gaps in the teeth. Wanting to develop his talents further, Dr. Irwin Smigel put his insider knowledge and research to further use by creating the first-ever toothpaste that could whiten and brighten teeth.

Today, the brand boasts a variety of oral care products that are made using safe, clean ingredients. In fact, Supersmile is the number one recommended brand by cosmetic dentists!

All of the brand's toothpastes are powered by Supersmile's proprietary ingredient, Calprox®, as it lifts away stains without causing sensitivity.