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Smashbox are all about helping you achieve that photo-ready finish. They are lipstick lovers, eyeshadow enthusiasts and foundation fanatics and for the past 20 years, the Smashbox team has been crafting and creating the next best makeup products for you to love and enjoy.

They launched in 1996 by founders Dean and Davis Factor, great-grandsons of makeup artists Max Factor. With several years of photography studio experience, Dean and Davis wanted to create makeup products that could not only withstand a studio environment but reality too.

In 2000, they launched their signature Photo Finish Foundation Primer which was made for touch-ups between photo shoots. Today, it's their bestselling product and helps makeup to stay put (and perfect) all day long.

From L.A. to the U.K., Smashbox provides women and men with the products they need to look and feel their best: they believe that everyone should be able to feel their most beautiful self. Browse all their products here, including mascaras, lipsticks, primers and tools, and get ready to feel fabulous!

Why We Like Smashbox

"The Cosmeti-babes love the colorful, fun and beginner-friendly makeup products from Smashbox. From power foundations to step by step contour products there’s an affordable makeup solution for every type of beauty lover, whether you prefer an ultra-glam or au naturel look. Experiment with their bold pigments and set your base with their much-loved primer formulas. "

Rebecca Jenkinson

Written by Rebecca Jenkinson, Beauty Writer

Where can Smashbox products be bought in the US?

Smashbox can be bought from a number of leading stores in the US, such as Sephora.

Frequently Asked Questions about Smashbox

Smashbox claims to be cruelty-free, but what does that mean?

Smashbox are a cruelty-free brand. They never test their products or ingredients on animals.

Are Smashbox products free from synthetic fragrances?

There's no potentially irritating artificial/synthetic fragrances with Smashbox.

Parabens are widely used in this industry. Do they feature in Smashbox products?

Smashbox is a Paraben-free brand (and free from other nasties too!)

Do they use phthalates in their formulas?

They don’t use phthalates in any of their products, making them completely phthalates-free.

I only use vegan-friendly products. Is Smashbox for me?

Smashbox are vegan-friendly, so no animal by-products or animal-derived ingredients are used in their product lines.

Whereabouts is the Smashbox range produced?

The USA is the country that Smashbox products are manufactured.

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