Illamasqua

If there's one British beauty brand that stands out from the crowd – if not for their hard-to-pronounce name then for their bold creative direction – it's Illamasqua.

The term Illamasqua is a fusion of illusion and masquerade and Founder Julian Kynaston wanted people to explore and experiment with makeup like never before. Inspired by the flamboyance and eccentricity of theatre, Illamasqua encourages self-expression and hopes that with their makeup they can inspire people to take pride in being themselves, whoever that may be.

Since its launch in 2008, Illamasqua has become one of the UK's leading makeup lines, boasting playful eyeshadows, dramatic lipsticks and vivid palettes. If you're looking for an iridescent, otherworldly lippy or a glittery punk eyeshadow that sparkles when it catches the light, this is where you need to be.

Where are Illamasqua products sold in the US?

You can buy Illamasqua products from a variety of stores in the US, including Look Fantastic and Beauty Bay.

Frequently Asked Questions about Illamasqua

Are they an animal-friendly/cruelty free cosmetic brand?

As a cruelty-free brand, Illamasqua does not incorporate animal testing into its development or production regime, nor does it authorize any third parties to perform animal testing on its behalf.

Where relevant, are these products Ophthalmologist Tested?

If you experience sensitivity around the eye area you should test the product first however these have been Ophthalmologist tested.

Are Illamasqua vegan-friendly or do their products contain ingredients derived from animals or animal by-products?

Of the Illamasqua products you can view on our site, more than half contain animal-derived ingredients. You can see their vegan selection by choosing the relevant filter.