Illamasqua

If there's one British beauty brand that stands out from the crowd – if not for their hard-to-pronounce name then for their bold creative direction – it's Illamasqua.

The term Illamasqua is a fusion of illusion and masquerade and Founder Julian Kynaston wanted people to explore and experiment with makeup like never before. Inspired by the flamboyance and eccentricity of theatre, Illamasqua encourages self-expression and hopes that with their makeup they can inspire people to take pride in being themselves, whoever that may be.

Since its launch in 2008, Illamasqua has become one of the UK's leading makeup lines, boasting playful eyeshadows, dramatic lipsticks and vivid palettes. If you're looking for an iridescent, otherworldly lippy or a glittery punk eyeshadow that sparkles when it catches the light, this is where you need to be.

Why We Like Illamasqua

"Illamasqua is our go-to brand for guaranteed pigmented and high-performing cosmetics that are a treat to apply. Having professional quality makeup products at home is exciting, and it’s always a joy to look over their wide range of beautiful and vibrant shades and products and take our pick, and with such a commitment to ethical practices, what’s not to love?"

Written by Rebecca Jenkinson, Beauty Editor