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Boasting a seal of approval from beauty experts, plus the winner of the Allure Best of Beauty Award, the Milk Makeup Hydro Grip Primer is essential in any beauty routine.
Specially designed to prep your skin before makeup application, the primer softens, smooths and blurs skin so that you can lay down a flawless foundation base.
Bursting with skin-loving ingredients, the primer utilizes a blend of aloe water, cherry blossom, hyaluronic acid and B vitamins in order to give your complexion an unmatched glow. Hemp-derived cannabis seed extract works to plump fine lines and smooth out imperfections, whilst a dose of blue agave extract provides an extra-strong grip that keeps makeup in place all day long.
The primer itself boasts a green-tinted formula that dries to a clear, non-detectable base, making it suitable for all skin types and tones.
Simply smooth a small amount over clean, dry skin and prepare to take your skin on a trip.
This product goes well with Milk Makeup Sunshine Skin Tint SPF 30 Sunscreen. You might also like Hydro Grip Eye Primer from Milk Makeup.

Written by Carly Cochrane, Beauty Editor

Product Details
Skin Type: Combination, dry, mature, normal, sensitive and oily
Skin Benefit: Brightening
Skin Concern: Oily/greasy, fine lines/wrinkles, dry, uneven skin tone, enlarged pores, redness/rosacea and dullness
Ingredient Highlights: Vegan friendly and contains ahas, citric acid, hyaluronic acid, panthenol, vitamin b and vitamin c.
Formulated without: Fragrance, gluten, mineral oil, oil, parabens, silicone, sulfates, talc and contains no animal derived ingredients.
Good to know: This product is cruelty free.
Coverage: Full, sheer/natural
Finish: Natural
Made In: New York, USA
Ingredient Features
This primer works to deliver a healthy glow and to get extra hydration as it contains hyaluronic acid. The vitamin c in this item will also work to reduce dark spots and pigmentation and to brighten the skin.
Milk Makeup says
"Take your skin on a trip with our Allure award-winning Hydro Grip Primer. Dose up as aloe water, cherry blossom, hyaluronic acid and B vitamins boost skin for a healthier-looking base and a glassy, post hot yoga class glow."
How To Use
- Take 1-2 pumps of the primer on the back of your hand
- Apply a thin layer to clean, dry skin before makeup application
- Allow one minute for the primer to absorb and activate the grip
- Continue with makeup application as normal
Brand Bio
From downtown New York City, Milk Makeup bring you 100% vegan formulations and iconic, cool packaging – what more could you possibly want? Founded in 2016, this cosmetic brand burst on the scene with their ‘clean beauty’ products that both influencers and professionals adore. Shop their range and be a part of the buzz.
Where To Buy
An online store in US that stocks this primer is Sephora.
Product Sizes
Milk Makeup Hydro Grip Primer is available in the following sizes:
- Mini Size
- Full Size
- Shipping & Returns
Products over $50.00 qualify for free standard shipping with Sephora, otherwise there is a charge of $6.50 with orders usually arriving within 1 - 3 working days of dispatch. Express/Next day shipping option available. Worldwide shipping generally available, shipping costs vary by region, full list and postage costs available during checkout.
The returns policy for this store is around 30 days, see their website for further information.
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