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If such a thing exists, FACE Stockholm are a reluctant global giant in the cosmetics industry. The founder, Gun Nowak, wasn't particularly enthused by cosmetics, instead she was a fashionista with three trendy boutique retailers in Sweden's capital. Her journey into cosmetics began after constant frustration at being unable to find the right make-up to match the clothes she sold; she decided to give up searching and make it herself.
30 years later and it seems Nowak made a wise choice. She hasn't let her apparent apathy towards cosmetics deter her mission to make FACE Stockholm a success, the company now has over 100 retailers worldwide. Not bad for a casual entry into the industry.
Gun Nowak's daughter, Martina Arfwidson is now the main face of the brand, which now has a loyal customer base due to their myriad of alluring make-up sets. They allow women to experiment with their tones and allow make-up as a platform of expression – a unique disposition which has led to remarkable results.
Why We Like FACE Stockholm
"FACE Stockholm have fused fun pigments together with blendable formulations to provide the ultimate makeup experience. The brand challenges the everyday norms held within the beauty world and instead pushes its boundaries to unleash new forms of creativity. We're currently obsessed with their Matte Lipstick range!"
Written by Ellie Child, Content Editor
Where are FACE Stockholm products sold in the US?
Products by FACE Stockholm are sold in the US at leading, well-known online stores, such as HQHair.
Frequently Asked Questions about FACE Stockholm
FACE Stockholm claims to be cruelty-free, but what does that mean?
Their product line is 100% cruelty-free. As such, FACE Stockholm never tests products or formulations on animals.