Dark and Lovely

Starting their journey 45 years ago, Dark and Lovely introduced an innovative line of hair color products that were formulated specifically for African American women. Their small but effective range soon grew a cult following that led them from success to success.

Word quickly got around and the once dye-focused company found themselves with the platform to introduce many other hair care and styling products for women. From deep conditioning treatments to shampoos, relaxers, stylers and fade-resistant colours, the brand have kitted out their product range to enhance all aspects of maintaining and styling coarse to curly hair types.

In 2006, Dark and Lovely officially launched their fade-resistant hair color range, before then making Bria Murphy their official spokesperson in 2012. Just one year later, the brand then launched in Nigeria and haven't looked back since.

Whether you're looking for a quick color, an instant relaxer or some natural care, Dark and Lovely will welcome you into their Queendom with open arms. Shop their range of hair solutions here at Cosmetify.