Better Not Younger

Better Not Younger

Embrace the Better Not Younger selection of hair care. Don't forget to add a brand alert so that you don't miss out on product offers and discount codes. Read More

Why We Like Better Not Younger

"We love all that Better Not Younger has to offer as they encourage women to embrace their aging locks. Not only is their haircare collection specially crafted to suit hair that’s graying, thinning or wisping, but it gives strands a huge dose of TLC so that you can look and feel your best!"

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

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Better Not Younger

Better Not Younger is a hair care brand on a mission to change the industry.

The concept of Better Not Younger came about when Sonsoles Gonzalez was struggling to find products that kept up with her ever-changing hair needs. Having worked with haircare brands like Procter & Gamble and L'Oreal for over 25 years, she was amazed that there was little out there that challenged the norm'.

After speaking to more women, Sonsoles found that many felt unrepresented and misrepresented. Youthfulness was the only standard of beauty that was celebrated. Determined to change the narrative around aging, she set out to create the first range of products that address the fact that your hair really changes with age.

Her line of professional hair and scalp products are made to empower women and prove that you can look better without looking younger. Not only do they unlock your hair's full potential, but they also act as a gateway for women to start feeling better about aging.

Browse the range today with Cosmetify, and showcase your aging locks with confidence.

Where can I buy Better Not Younger products online in the US?

You can buy Better Not Younger products from a variety of stores in the US, including Sephora.

Frequently Asked Questions about Better Not Younger

Do Better Not Younger use Parabens?

The brand do not use parabens in their product ingredients.

Are Better Not Younger products made without the use of sulfates.

These products are formulated without the use of sulfates.

What’s the cruelty-free status of products made by Better Not Younger?

None of their raw materials or finished products are tested on animals so their status is cruelty-free!

Are the ingredients used in Better Not Younger products suitable for vegans?

Better Not Younger is a 100% vegan brand, meaning it does not use animal derivatives of any kind in its products. This includes animal by-products.

What country are Better Not Younger products manufactured in?

Better Not Younger products are manufactured in the USA.

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