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Wake up skin. Makeup the rest. ILIA is the clean, skin-centric cosmetics brand that believe in skin looking like skin.

Shocked to discover that many of the ingredients in makeup were not safe to use on a daily basis, Vancouver-born Sasha Plavsic set out on a mission to recreate her favorite products in an effective and natural way. Realizing that botanicals alone weren't quite cutting it, she combined potent formulas with active skincare ingredients in order to protect and revive skin from environmental stressors.

Now, ILIA use transparency as a guide and color as vehicle in order to challenge the conventions of clean beauty and serve up skincare-powered makeup. Their collection of daily essentials are made to instantly perk up your skin – think vibrancy and vivid washes of color – and focus on making you look and feel alive.

With everything from foundation and concealer to priming serum, lip balm and lipstick up for grabs, you can make it up or make it down knowing that ILIA will always make it simple.

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