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Pureology Hydrate

Pureology Hydrate Softening Treatment 7 oz

12 Reviews

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Pureology Hydrate Softening Treatment 7 oz

Product Description

Color-treated hair needs some TLC from time to time. Replenish locks with the Pureology Hydrate Softening Treatment for hair that stays soft, silky and salon-worthy.

This concentrated treatment has been expertly designed to moisturize and condition color-treated hair, which can often become dry and brittle. Powered by shea butter and almond oil, the mask feeds thirsty strands with an intensive hydration that not only improves the look and feel of hair, but also aids manageability. Signs of breakage are repaired, and locks are left with an unmatched shine. Oh, and not forgetting the exclusive AntiFade Complex which keeps hair color fresh and vibrant between salon visits.

Whether you've been out in the sun, dipping in the pool or just neglecting your locks a little, stressed-out strands will undoubtedly lap up this treatment. And for the ultimate spa-like experience, don't forget to take five minutes to enjoy the signature aromatherapy blend of cardamom, cedarwood and sandalwood - it's to-die-for.

This product goes well with Pureology Hydrate Sheer Conditioner. First use the Pureology Hydrate Shampoo. Then apply Pureology Hydrate Conditioner.

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

Pureology Hydrate Softening Treatment Video Thumbnail

Product Details

Hair Type: Colored

Hair Benefit: Shine, smoothing, strengthening and hydrating

Hair Concern: Chemically treated, dry and weak

Ingredient Highlights: Vegan friendly and contains citric acid, glycerin, jojoba oil, lactic acid, oleic acid, shea butter, stearic acid, sunflower oil and vitamin e.

Formulated without: Parabens, sulfates and contains no animal derived ingredients.

Ingredient Features

This Pureology hair mask helps to encourage hair growth and to strengthen hair quality as it contains vitamin e. This product will also work to promote hair growth and to prevent split ends and breakage as it contains jojoba oil.

  • Jojoba Oil
  • Glycerin
  • Citric Acid
  • Oleic Acid
  • Lactic Acid
  • Sunflower Oil
  • Vitamin E
  • Paraben Free
  • Shea Butter
  • Stearic Acid

Pureology says

"Nourishing treatment that softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience. Spend the day poolside and dip into this moisturizing treatment that feels like diving in the deep end. An ultra-creamy, luxurious mask that's a weekly treat for extra-dry hair."

How To Use

  1. Apply a coin-sized amount to shampooed hair, focusing on the mid-lengths and ends
  2. Gently massage through hair
  3. Wait five minutes then rinse

Brand Bio

Pureology Hydrate is a #1 selling hair care system for dry and color-treated hair. Offering a selection of shampoos, conditioners and treatments, it saturates strands with optimum moisture and shine, without weighing them down. Not to mention, special anti-fade technology maintains color vibrancy in between salon visits, allowing hair to thrive for longer.

Where To Buy

Sephora usually stocks this item online in the US although it has not been in stock since March 2022.


Based on 12 reviews from Look Fantastic, this Pureology hair mask is rated 4.8 out of 5. Reviews for this product are combined across stores and then averaged to calculate this score. Review content can be seen by visiting the store website.

Shipping & Returns

Products over $50.00 qualify for free standard shipping with Sephora, otherwise there is a charge of $6.50 with orders usually arriving within 1 - 3 working days of dispatch. Express/Next day shipping option available. Worldwide shipping generally available, shipping costs vary by region, full list and postage costs available during checkout.

The returns policy for this store is around 30 days, see their website for further information.

Other Pureology Ranges

  • Pureology Strength Cure
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