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W7 is the cosmetics brand that promises high-quality products at a pocket-friendly price.

Launched in 2002 by two young men from West London, it's W7 allows the makeup-obsessed to express themselves freely.

Boasting a tagline of 'Who Will You Be Today?', they strive to create products that let people be who they want to be. Their line includes everything from foundations, lipsticks and glosses to eyeshadow palettes, mascaras and nail polish.

With tonnes of expertise, experience and passion behind the brand, discover professional formulas, tailored collections – such as the Ebony Collection – and staple beauty products all in one place.

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