Virtue Smooth Shampoo

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+ $6.50 shipping or free over $50
Virtue Smooth Shampoo 2 oz
Virtue Smooth Shampoo 2 oz
Virtue Smooth Shampoo 2 oz
Virtue Smooth Shampoo 2 ozVirtue Smooth Shampoo 2 ozVirtue Smooth Shampoo 2 oz
Sold by Sephora
  • In Stock
  • In-Store Pickup Option
  • Free Returns
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  • $12.00 + $6.00 shipping From Look Fantastic

Product Description

Take your hair wash routine to new heights with the award-winning Virtue Smooth Shampoo. This formula is a great option for washing away dirt, grime and excess oil, as well as calming and smoothing pesky flyaways and frizz.

Formulated with an innovative blend of antioxidant and vitamin-rich phospholipids, gotu kola and pink pomelo, this shampoo helps strengthen, hydrate and nourish your tresses. Not to mention, it contains their ground-breaking Alpha Keratin 60ku protein, which repairs damaged hair cuticles. It's also 100% cruelty-free, with no synthetic colours, parabens and sulfates.

This shampoo acts like a hair treatment which helps smooth friction and frizz. Suitable for all hair types, including curly, wavy, color-treated and chemically treated tresses.

Pair with the Virtue Smooth Conditioner. You might also like Polish Un-Frizz Cream from Virtue.

Rebecca Jenkinson

Written by Rebecca Jenkinson, Beauty Writer

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Product Details

Hair Type: Curly & wavy, coarse

Hair Benefit: Thickening/volumising, shine, smoothing and hydrating

Hair Concern: Frizzy, chemically treated, dry, damaged and weak

Ingredient Highlights: Contains ahas, citric acid, jojoba oil, lactic acid, lavender oil, oleic acid, olive oil, panthenol, shea butter, stearic acid, vitamin a, vitamin b, vitamin c and vitamin e.

Formulated without: Colorants, gluten, parabens, phthalates and sulfates.

Good to know: This product is cruelty free.

Made In: North Carolina, USA

Ingredient Features

The vitamin a contained in this Virtue shampoo works to boost hair health and to maintain healthy hair and scalp. It will also help to improve hair growth and to nourish damaged locks as it contains vitamin c.

  • Gluten Free
  • Colorant Free
  • Jojoba Oil
  • AHAs
  • Citric Acid
  • Oleic Acid
  • Olive Oil
  • Panthenol
  • Lactic Acid
  • Lavender Oil

Virtue says

"Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Colour-safe, paraben-free, gluten-free."

How To Use

  1. Wet your hair in the shower
  2. Squeeze the shampoo into your hands and create a luxurious lather
  3. Apply to your hair and massage into the roots, mid-lengths and ends
  4. Rinse thoroughly
  5. Follow with the corresponding conditioner

Brand Bio

Transform tired and lacklustre locks to a sea of lustrous vitality with VIRTUE. Their science-backed range caters to all hair types, from wavy to curly, thick to fine, blonde to brunette.

Shop the bestselling range here on Cosmetify, featuring our favorites Exfoliating Scalp Treatment, Refresh Dry Shampoo and Polish Un-Frizz Cream.


Where To Buy

A website in US that sells this Virtue item is Sephora.

Product Sizes

Virtue Smooth Shampoo is available in the following sizes:

  • 2 oz
  • 7 oz
  • 8 oz
  • 17 oz
Shipping & Returns

Products over $50.00 qualify for free standard shipping with Sephora, otherwise there is a charge of $6.50 with orders usually arriving within 1 - 3 working days of dispatch. Express/Next day shipping option available. Worldwide shipping generally available, shipping costs vary by region, full list and postage costs available during checkout.

The returns policy for this store is around 30 days, see their website for further information.

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Virtue Smooth Shampoo 2 oz
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