Virtue Smooth Shampoo

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$15.00 $16.50 (10% off)
+ $7.00 Shipping
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Virtue Smooth Shampoo 2 oz
Virtue Smooth Shampoo 2 oz
Virtue Smooth Shampoo 2 oz
Virtue Smooth Shampoo 2 ozVirtue Smooth Shampoo 2 ozVirtue Smooth Shampoo 2 oz
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Product Details

Take your hair wash routine to new heights with the award-winning Virtue Smooth Shampoo. This formula is a great option for washing away dirt, grime and excess oil, as well as calming and smoothing pesky flyaways and frizz.

Formulated with an innovative blend of antioxidant and vitamin-rich phospholipids, gotu kola and pink pomelo, this shampoo helps strengthen, hydrate and nourish your tresses. Not to mention, it contains their ground-breaking Alpha Keratin 60ku protein, which repairs damaged hair cuticles. It's also 100% cruelty-free, with no synthetic colours, parabens and sulfates.

This shampoo acts like a hair treatment which helps smooth friction and frizz. Suitable for all hair types, including curly, wavy, color-treated and chemically treated tresses.

Pair with the Virtue Smooth Conditioner. You might also like Polish Un-Frizz Cream from Virtue.

Rebecca Jenkinson

Written by Rebecca Jenkinson, Beauty Writer

Virtue Smooth Shampoo Video Thumbnail

Product Features

Virtue Smooth Shampoo is perfect for those with curly or wavy and coarse hair.

This Virtue Smooth Shampoo contains shea butter which helps to lock in moisture.

Virtue says

"Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Colour-safe, paraben-free, gluten-free."

How To Use

  1. Wet your hair in the shower
  2. Squeeze the shampoo into your hands and create a luxurious lather
  3. Apply to your hair and massage into the roots, mid-lengths and ends
  4. Rinse thoroughly
  5. Follow with the corresponding conditioner

Brand Bio

The battlefield to the beauty salon isn't a journey you hear very often, yet that unusual path is the story behind VIRTUE. Former army colonel, Luke Barnett, stumbled across alpha keratin 60ku when searching for healing materials. 

It transpires that ingredient revolutionized the hair care industry; its restorative properties transforms damaged, brittle and weak hair to gorgeous, glossy and nourished locks.


Where To Buy

US customers can order this product online via multiple reputable websites, including Skinstore or JC Penney. Find the best place to order this Virtue product by comparing prices from different websites.

Product Sizes

Virtue Smooth Shampoo is available in the following sizes:

  • 2 oz
  • 8 oz
  • 7 oz
  • 17 oz


There are currently no reviews for this Virtue shampoo.

Made In

North Carolina, USA is the place in which Virtue manufactures this item.


Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Celluose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.

Please be aware that ingredients may change or vary from time to time so please refer to product packaging for the most up to date list.

You may also like

You can also get the Virtue Smooth range as a conditioner meaning you can perfect your hair care routine.

Shipping & Returns

Products over $49.99 qualify for free standard shipping with Skinstore, otherwise there is a charge of $7.00 with orders usually arriving within 3-5 days of dispatch. Express/Next day shipping option. Worldwide shipping available to most regions with this store.

The returns policy for this store is around 14 days, see their website for further information.

Virtue Smooth Shampoo

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