The Scent by Hugo Boss

The Scent is a composition first launched by Hugo Boss in 2015. Thanks to its unique build from subtly engaging top notes into a crescendo of aromatic interplay, the fragrance provides an unforgettable sensory facet to a whole host of different grooming and beauty creations.

The imagery around the fragrance has focused on the actors Theo James and Jamie Dornan, two men whose distinctive brands of charisma are perfectly aligned with the character of Hugo Boss The Scent. It begins slowly and steadily with a spicy ginger note, creating a sense of anticipation, before embracing the senses with a heart that features the noted aphrodisiac Maninka fruit, which the brand has taken to fusing with mocha to accentuate and emphasize its effect. This serves as a prelude to an intense leather accord, which closes out The Scent with magnetic masculinity. The Scent For Her, meanwhile, achieves that same masterly orchestration of the senses through both floral notes and an infusion of indulgent cocoa.

All of this comes together to form a fragrance that Hugo Boss have deftly worked into a range of different luxury items, from aftershave balms to deodorants and eau de toilettes.