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Starting out as a lifestyle blog back in 2008, Goop has made quite the name for itself – and not just within the beauty industry.
Founded and created by A-lister Gwyneth Paltrow, Goop is home to an array of luxe and exotic beauty must-haves, as well as other fashion and lifestyle accompaniments. Focusing on green, clean and natural beauty, the brand is famous for its vitamin-packed supplements and scrubs – all of which arrive in Instagram-worthy packaging that graces the homes of celebrities and consumers alike.
The brand itself started out in 2008 in Gwyneth Paltrow's kitchen, arriving in the form of a weekly newsletter. As the years went by, the company soon ventured into the beauty scene where it caused a real stir. Today, Goop focuses on minimizing our exposure to harmful toxins, undoing the damage that is caused by the everyday stresses of life. They follow the mantra that cosmetic items do not need to be toxic in order to be luxurious and effective.
Instead, their extensive product line offers wholesome formulas that beautify and care for the body, making them a go-to for men and women everywhere.