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AKT is the London-based premium skin care label putting the spotlight on natural deodorant.
Ed Currie and Andy Coxon are the masterminds behind this revolutionary brand. The pair were once performers in London's West End, working eight shows a week, dancing under bright lights and attending rehearsals, classes and training. Their intense and gruelling schedule had them hot and sweaty, and mainstream deodorants simply couldn't keep up. Antiperspirants stained clothes and failed to stop the sweat, whilst natural deodorants only masked body odor for a few hours. As a result, the boys decided it was time to take matters into their own hands.
They spent three years researching, developing and formulating with the leading experts in fragrance and cosmetic science in order to create an intelligent natural deodorant that actually works. The Deodorant Balm was launched in 2019, and oh, did it receive a standing ovation from the beauty experts and glossy magazines.
Efficient, earth-conscious and bursting with premium fragrances, AKT is the new solution to personal hygiene and self-care. With all products tested and approved by professional dancers, it's undoubtedly a brand that's born to perform.
Shop the range today, here at Cosmetify.