The Most Influential Beauty Brands

It’s going to take a lot to dethrone Huda Beauty as the beauty brand takes the top spot yet again with a combined follower count that’s more than double second place.

Despite having only been established ten years ago, Huda Beauty is now a billion-dollar brand with a loyal following and impressive reach. It’s also home to industry favourites, such as the Easy Bake Loose Powder and Obsessions Eyeshadow Palettes.

Holding on to second place is no other than Kylie Cosmetics. With Kylie Jenner as the founder, this brand’s influential success was highly anticipated.

Since her teenage years, Kylie Jenner has maintained a strong social media presence, which has ultimately transferred to her brand. The launch of the iconic lip kit literally broke the internet, whilst her collaborations with other well-respected influencers never go a miss. In 2020, Kylie sold a stake in Kylie Cosmetics, plus her sister brand Kylie Skin, to Coty for an eye-watering £475 million.

MAC Cosmetics steals third place, thanks to their impressive Instagram following. A heavyweight in the industry, their professional products are used and loved by makeup artists, models and experts across the globe.

The Ruby Woo Matte Lipstick, Studio Fix Fluid and Prep + Prime Fix+ are just a few of MAC’s legendary products, all of which have certainly helped them attain the cult status that they have today.