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In order to create beautiful, bold eye looks you first need to ensure the eyelid is prepped and primed. What better way to prep the eye area than with the Urban Decay Eyeshadow Primer Potion.
This iconic product has achieved cult status and for good reason. Not only does it apply seamlessly, it is the cheat sheet to ensuring your killer looks stay put all day long. No need to worry about creasing or smudging, instead expect vibrant, long-lasting eyeshadow colours.
Choose from a variety of shades, whether it's the opaque white matte 'Freebase', the rich brown matte 'Caffeine' or the 'Original' nude shade. Simply apply before your eyeshadow and then buff and blend your favorite colours over the top. Each formula has innovative polymers that blur skin imperfections. And it comes in in a squeezable tube, with the iconic jewel-like cap.
Eyeshadow Primer Potion shades:
- Eden - nude matte
- Original - nude
- Caffeine - brown matte
- Freebase - white matte
- Minor Sin - champagne shimmer
- Sin - pink-champagne shimmer
Add a splash of colour with Urban Decay Naked Ultraviolet Eyeshadow Palette. You might also like Naked Wild West Eyeshadow Palette from Urban Decay. You might also like Urban Decay Naked Cyber Eyeshadow Palette.
Written by Rebecca Jenkinson, Beauty Editor
Skin Type: Normal, oily
Skin Benefit: Brightening
Skin Concern: Oily/greasy, uneven skin tone, hyperpigmentation and dullness
Ingredient Highlights: Contains dimethicone.
Good to know: This product is cruelty free.
Coverage: Full, sheer/natural
Finish: Matte, shimmer
The dimethicone contained in this Urban Decay eye makeup item is ideal for anyone looking to give makeup a smooth and silky finish and to achieve a matte finish.
- Gluten Free
- Paraben Free
- Cruelty Free
Urban Decay says
"The number-one primer for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant colour. Smoother application. It features space-age polymer technology that fills in imperfections on the skin's surface, prepping your lids for ALL-day shadow."
How To Use
- Use the formula directly from the tube and apply with fingertips
- Or swipe the applicator over your eyelid
- Blend for a prepped, primed and smooth finish
- Work your favorite eyeshadows over the top
Urban Decay offer an endless array of high performance cosmetics ranging from velvety-soft shadows and creamy lipsticks to weightless complexion products and cult status makeup setting sprays to get you through the day. They've challenged the industry's definition of beauty since the nineties when the disrupted the sea of pink dominating makeup counters everywhere.
Where To Buy
An online store in US that sells this Urban Decay eye makeup item is Sephora.
Urban Decay Eyeshadow Primer Potion is available in the following shades:
Based on 96 reviews from Look Fantastic, this eye makeup item is rated 4.45 out of 5. Product review scores are combined across stores and then averaged. See the store website to read review content.
- Shipping & Returns
Products over $50.00 qualify for free standard shipping with Sephora, otherwise there is a charge of $6.50 with orders usually arriving within 1 - 3 working days of dispatch. Express/Next day shipping option available. Worldwide shipping generally available, shipping costs vary by region, full list and postage costs available during checkout.
The returns policy for this store is around 30 days, see their website for further information.