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Product Description
In order to create beautiful, bold eye looks you first need to ensure the eyelid is prepped and primed. What better way to prep the eye area than with the Urban Decay Eyeshadow Primer Potion.
This iconic product has achieved cult status and for good reason. Not only does it apply seamlessly, it is the cheat sheet to ensuring your killer looks stay put all day long. No need to worry about creasing or smudging, instead expect vibrant, long-lasting eyeshadow colours.
Choose from a variety of shades, whether it's the opaque white matte 'Freebase', the rich brown matte 'Caffeine' or the 'Original' nude shade. Simply apply before your eyeshadow and then buff and blend your favorite colours over the top. Each formula has innovative polymers that blur skin imperfections. And it comes in in a squeezable tube, with the iconic jewel-like cap.
Eyeshadow Primer Potion shades:
- Eden - nude matte
- Original - nude
- Caffeine - brown matte
- Freebase - white matte
- Minor Sin - champagne shimmer
- Sin - pink-champagne shimmer
Add a splash of colour with Urban Decay Naked Ultraviolet Eyeshadow Palette. You might also like Naked Wild West Eyeshadow Palette from Urban Decay. You might also like Urban Decay Naked Cyber Eyeshadow Palette.

Written by Rebecca Jenkinson, Beauty Writer

Product Details
Skin Type: Normal, oily
Skin Benefit: Brightening
Skin Concern: Oily/greasy, uneven skin tone, hyperpigmentation and dullness
Formulated without: Gluten and parabens.
Good to know: This product is cruelty free.
Coverage: Full, sheer/natural
Finish: Matte, shimmer
Ingredient Features
Urban Decay says
"The number-one primer for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant colour. Smoother application. It features space-age polymer technology that fills in imperfections on the skin's surface, prepping your lids for ALL-day shadow."
How To Use
- Use the formula directly from the tube and apply with fingertips
- Or swipe the applicator over your eyelid
- Blend for a prepped, primed and smooth finish
- Work your favorite eyeshadows over the top
Brand Bio
Urban Decay offer an endless array of high performance cosmetics ranging from velvety-soft shadows and creamy lipsticks to weightless complexion products and cult status makeup setting sprays to get you through the day. They've challenged the industry's definition of beauty since the nineties when the disrupted the sea of pink dominating makeup counters everywhere.
Where To Buy
An online store in US that sells this Urban Decay primer is Sephora.
Product Shades
Urban Decay Eyeshadow Primer Potion is available in the following shades:
- Eden
- Original
- Sin
Reviews
Based on 38 reviews from Look Fantastic, this primer is rated 4.4 out of 5. Product review scores are combined across stores and then averaged. See the store website to read review content.
- Shipping & Returns
Products over $50.00 qualify for free standard shipping with Sephora, otherwise there is a charge of $6.50 with orders usually arriving within 1 - 3 working days of dispatch. Express/Next day shipping option available. Worldwide shipping generally available, shipping costs vary by region, full list and postage costs available during checkout.
The returns policy for this store is around 30 days, see their website for further information.