Uoma Beauty

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Uoma Beauty

Discover the glamor behind UOMA Beauty. Pronounced OMA (uh-mah), this new innovative brand focuses on diversity and inclusion throughout.

Founder, CEO and creative director Sharon Chuter uses her experience as a beauty executive and draws on inspiration from her Afro heritage. This has allowed her to create a pioneering cosmetics brand that champions everyone and stands out from the crowd.

Built on strong beliefs of African pride, self-love and empowerment, UOMA caters to all. They encourage you to break the rules and want you to enjoy living your authentic self with colorful and inspiring UOMA must-haves. Uncover popular products such as their inclusive Say What?! Foundation in a whopping 51 shades, their gorgeous Black Magic eyeshadow palettes and their bold Boss Gloss Liquid Marble.

At UOMA Beauty, all are welcome with a range of formulas to suit all skin tones and types. Join the movement and take a leap of faith with their rebellious beauty line available on Cosmetify today.

Why We Like Uoma Beauty

"UOMA Beauty is favorite at Cosmetify HQ. We adore their commitment to diversity and self-love. With a range of cool beauty buys, from badass lipsticks to bold brow gels, you can create killer looks at the drop of a hat. Their Say What?! Foundation is also fan favorite and for good reason. With a whopping 51 shades to choose from, there’s a formula to fit every skin tone!"

Rebecca Jenkinson

Where can Uoma Beauty products be bought in the US?

Uoma Beauty products can be bought online in the US from Beauty Bay, eCosmetics, Selfridges and more.

From makeup, compare prices across the web to find the cheapest place to order your favorite Uoma Beauty products.

Frequently Asked Questions about Uoma Beauty

Uoma Beauty claim to be cruelty-free, but what does that mean?

This brand’s whole line is cruelty-free which means they don’t test their products or formulations on animals.

Do their formulations contain artificial fragrance?

Most of their range is fragrance-free. Shop these products by using our filters.

Are there Parabens in Uoma Beauty formulations?

Most of Uoma Beauty products are paraben-free and clearly highlighted on their relevant pages.

I am trying to avoid products containing silicone. Should I buy from Uoma Beauty?

Not all Uoma Beauty products contain silicone. Find their silicone-free options by using the filters on this page.

Is Uoma Beauty suitable for vegans?

Not all of Uoma Beauty products are vegan-friendly, but some are made without animal-derived ingredients or by-products and are suitable for vegans. Where applicable, this is highlighted on the product page.

  • Cruelty Free
Uoma Beauty

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