- Makeup
- Eyes
- Eye Primer
- theBalm Priming Is Everything Eyeshadow Primer
theBalm Priming Is Everything Eyeshadow Primer
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Product Description
If you've ever experienced the midday makeup meltdown—with eyeshadow collecting in your eyelid creases and smudging beneath your eyes—then you know that priming is indeed everything.
theBalm knows it too, which is why they created the Priming is Everything Eyeshadow Primer to keep your makeup in place whilst also making it look more vibrant. They have a natural shade to form the perfect base for all eyeshadows, as well as a bold black shade to transform any shadow to a totally new hue.
Double the possibilities of your products with these two primers, just by dabbing a few dots over your eyelid beneath your makeup.
This product goes well with theBalm Meet Matt(e) Ador Matte Eyeshadow Palette. You might also like theBalm timeBalm Face Primer With Vitamins A C & E.

Written by Gabriella Buckner, Beauty Editor

Product details
Skin Type: Formulated for all skin types
Ingredient Highlights: Contains jojoba oil, squalane, sunflower oil and vitamin e.
Formulated without: Parabens.
Good to know: This product is cruelty free.
Ingredient Features
The squalane in this eye makeup item by theBalm helps to hydrate the skin. There is also vitamin e contained in this product which works to protect against free radical damage.
What does Thebalm say?
"Take your lidded looks to new dimensions with our cream Black and Neutral Eyeshadow Primers, whatever shade you choose, they'll keep your look fresh from day to night."
How do you use it?
- Use your finger or a flat eyeshadow brush to apply the primer
- Blend out
What options are available?
theBalm Priming Is Everything Eyeshadow Primer is available in the following options:
- Black
- Neutral
Thebalm bio
theBalm has cosmetics down to a fine art. Velvet textures on their palettes and striking shades in the mascara collection demonstrates the creativity and innovation laced into every product. Enhance your beauty set with this cruelty-free range, made without nasty parabens and other harmful chemicals.
Can you message me when this theBalm product is available again?
If you set up a back in stock alert (see further up the page), we’ll tell you when as it’s available to purchase on Cosmetify.
Shipping & Returns
This product is eligible for free standard shipping with Cloud10Beauty. Orders are expected to arrive 3-5 days after dispatch. Express/Next day shipping option available. Shipping available to U.S addresses only.
The returns policy for this store is around 14 days, see their website for further information.