Earl of East

Earl of East

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Earl of East is the brainchild of Niko Dafkos and Paul Firmin.

A love of fragrance and a desire to build something exclusive led Niko and Paul to developing home fragrance products.

Launching in 2014, Earl of East started as a shared passion project, but has since grown organically from a side-hustle to a flourishing London-based business. Their collection, which was once just three candles, has now expanded into a full line-up of incense, home mists and bath and body products, all of which are stocked in over 230 stores, worldwide.

It seems like the only way is up for this innovative, creative and independent beauty brand. By September 2019 they had launched their debut book and collaborated with big brand names, such as Mulberry, Canon and Lululemon. Not to mention, they have opened up multiple studios across London - including the infamous Coal Drops Yard in Kings Cross - where they not only showcase their own inventions, but host workshops and spaces for other creatives to do the same (we love!).

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