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The Best Pastel Hair Dyes

By Hannah Liddle - 1 year ago | Updated
collage of pink purple and blue pastel hair colours

Sometimes, all we need to do is go out with the old and in with the new; we need to give our flat a good Marie Kondo, wave goodbye to the trash we've been hoarding and just start afresh. And what better way to celebrate this notion than with a new hairstyle? We’re thinking fresh, pastel colors that spark joy and celebrate individuality.

Whether you’re wanting to go pretty pink, baby blue, pale green or lovely lilac, we’ve rounded up the very best temporary and permanent hair dyes to help you rock the pastel hair trend.

But before we get ahead of ourselves, there's one thing you may need to consider first: will you need to lighten your hair? If you’ve got brown or dark hair, you’re going to need to bleach your current color so that the pastel dye will take properly.

1. Pastel pink

Lime Crime Unicorn Hair Tint

Pink is by far the most popular pastel hair color… I’ve even tried it out myself and loved it! We’ve seen pastel pink hair on the likes of Cara Delevingne and Rihanna and it’s certainly a color for the bucket list.

So, if you haven’t tried out this candyfloss vibe, then pick up a bottle of Lime Crime’s Unicorn Hair in Bubblegum Rose. It’s incredibly pigmented and, like all Lime Crime’s hair dyes, it’s a damage-free formula that’ll keep your hair wonderfully smooth and shiny.

Revolution Hair Tones For Blondes

Don’t want to commit to a full head of permanent pastel pink locks? Dip your toes into the baby pink ocean with this semi-permanent Revolution Hair Tones For Blondes in Dusky Rose. This affordable option is perfect for trying new colors as it fades within 2-15 washes.




Discover your wild side with this must-have semi-permanent toner. This kit is perfect for achieving a gorgeous rose hue, while also nourishing your hair with the conditioning repair hair mask. Plus, it’s super easy to use and only takes 20 minutes to get great results!

2. Pastel blue

Moroccanoil Color Depositing Mask 30ml

If you’re wanting to throw it right back to 1999 when Eiffel 65’s Blue (Da Ba Dee) was a hit, then check out Moroccanoil Color Depositing Mask. Hillary Duff did the pastel blue hair and she looked 50 shades of CUTE. It’s vibrant, fun and a color that suits all aesthetics…you just have to be brave enough to give it a go.

BLEACH LONDON Washed Up Mermaid Super Cool Colour

BLEACH LONDON Washed Up Mermaid Super Cool Color


Push yourself out of your comfort zone with this Washed Up Mermaid from BLEACH LONDON. It delivers a pop of watery blue that is perfect for festival season. And as a vegan-friendly formulation, it’s ideal for beauty lovers who are searching for cruelty-free alternatives to other brands.

3. Pastel green

Revolution Hair Tones For Blondes

Green pastel hair is great if you’re wanting super punk vibes and this Revolution color is the perfect way to add a little rock and roll to your look. It’s an uncommon choice for hair as it could look like you’ve just stepped out of a chlorine bath pre-bleach.

However, when it’s done properly green looks absolutely wicked…but not like Elphaba from the Tony award-winning musical, more like Kylie Jenner. Your friends will be green with envy (sorry, I had to).

BLEACH LONDON Slime Light Super Cool Colour

BLEACH LONDON Slime Light Super Cool Color

$7.20 $8.70 (18% off)

BLEACH LONDON again you ask? But how could we not mention the iconic Slime Light shade? This color shows up best on very light or bleached hair. Think rich-looking green hair which looks sensational even after Halloween is over.

Revolution Hair Tones For Brunettes

Specially designed for brown haired beauties, this green color is perfect way to jazz up your look. It’s not quite pastel but it certainly lets you experiment before you bleach your locks as it lasts for up to 2-15 washes. The formulas is also super hydrating, which helps condition your tresses.

4. Pastel purple

Shrine Drop It Hair Dye Kit

We understand that transitioning to a bold color can be a bit of a commitment. If you aren't quite ready to take the plunge, then why not experiment with this semi-permanent color? The purple shade transforms locks from boring to beautiful in an instant. Think mystical and magical vibes.




If you're wanting to test the waters before going all-out lilac, then this BLEACH LONDON Smoky Shampoo is a shout. It's a temporary pastel color that's ideal if you're not 100% sure whether purps is for you. With this shampoo, you needn't worry about damaging your hair as it's loaded with nourishing vitamin E. Going purple never felt so good!

Revolution Rainbow Drops

Get creative with your color and opt for this Revolution Rainbow Drops in Lilac Rays. We’ve seen Nicole Richie work the lilac hair trend back in 2014 (is there a color that she doesn’t suit???) and Jourdan Dunn in 2015. This Revolution product will help you customize your color while enhancing its natural shine and radiance. It’s certainly a striking and fierce look and looks amazing on darker skin tones.

5. Rose gold

L'Oreal Paris Colorista Permanent Hair Dye Gel

Want to make a permanent switch to a rose gold hue? Look no further than this rosy color from L’Oreal. Loved by professional hair stylists around the globe, this nourishing formula offers a long-lasting color and adds a gorgeous shine to your hair.

BLEACH LONDON Rose Gold Super Cool Colour

BLEACH LONDON Rose Gold Super Cool Color


Rose gold is a safe bet when it comes to dying your hair pastel as you don’t have to fully commit to a bright color but can still work a subtle hint of pink. It’s the perfect shade for those of you who perhaps can’t go OTT because of work, but want to show your fun side. BLEACH LONDONprovides the goods with this pretty and playful rose gold color.

6. Pastel peach

BLEACH LONDON Awkward Peach Super Cool Colour

BLEACH LONDON Awkward Peach Super Cool Color


Loving the rose gold but want to take it that one step further? Go apricot with this warm color that excellently complements both pale and dark skin tones. We guarantee it’s going to look amazing on you. It’s also great if you’re testing the waters for a full­-on fiery red or ginger hairstyle.

Lime Crime Unicorn Hair Tint

Pastel? Pfft! Ditch the pretty pastel and go all out neon with Lime Crime's Unicorn Hair in Neon Peach. This vivid color takes peach hair to the next level and we can't get enough of it. It's bright, bold and bodacious and it'll look incredible against all skin tones. This isn't a dye for the fainthearted as it's quite a loud color, but that's not to say you shouldn't just go for it, you know?! Besides, it's a semi-perm that fades gracefully while keeping your hair in tip-top condition.

Revolution Hair Tones For Blondes

Another vivid option is the Sweet Peach shade from Revolution. This semi-permanent hair color is ideal for bold beauty lovers who want to make a statement this season! Turn heads with a gorgeous orangey shade which pastelizes after each wash.

These colors are a gorgeous way to spruce up your style and to give your look a little bit of ooh-la-la. I mean, why not? You only live once, people.

OK, gotta go – I'm off to dye my hair!

Hannah Liddle

Written by Hannah Liddle

Hannah has worked as a writer for over four years and knows beauty, skincare and makeup like the back of her hand.

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