Shop the PÜR line up of concealer & colour correctors, eyeshadow palettes, foundations plus lots more. Be sure that you add a brand alert so that you hear about product offers and sales. Read More

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Few beauty brands are as ethically pure as PUR. The entirety of their range is morally sound; no parabens, sulphates, alcohol, BPA and gluten are infused into their products, and they remain complete cruelty-free. Vegans and vegetarians can unite in joy over finally finding a brand that meets their needs.

Not only will your conscience love the lack of guilt from applying PUR products, your skin will also enjoy the soothing and nourishing qualities of the active ingredients. Each formula is comprised entirely of natural and organic ingredients, leaving your complexion glowing from the amount of natural goodness in your pores.

The environmentally friendly ethos of the company showcases the caring side of the brand, which is further emphasised by their dedication to catering to every skin type. Whether you have sensitive or stubborn skin, dark or light skin tones, PUR have thought about every last detail.

Why We Like PÜR

"We like that PÜR is free from nasties and instead is filled with nourishing, organic ingredients. This means you can find fuss-free makeup without compromising. From mascaras to face palettes they have everything you need to update your current collection. We particularly love their handy makeup brushes which make applying each product as easy as can be. "

Rebecca Jenkinson

Written by Rebecca Jenkinson, Beauty Editor

Frequently Asked Questions about PÜR

Is PÜR mineral oil-free?

No PÜR formulas contain mineral oil. They are a mineral oil-free brand.

Are these products Paraben-free?

The entire line of PÜR is paraben free.

Is PÜR a cruelty-free brand?

None of their raw materials or finished products are tested on animals so their status is cruelty-free!

Are PÜR products fragrance free?

A lot of the PÜR range is formulated fragrance-free. Narrow the search by using our sort by options.

Is PÜR a silicone-free brand?

Not all PÜR products contain silicone. Find their silicone-free options by using the filters on this page.

Are these products free from Sulphates?

PÜR have many products with this ingredient. You can shop their sulphate-free products by using the filters above.

Are PÜR vegan-friendly or do their products contain ingredients derived from animals or animal by-products?

Not all of PÜR products are vegan-friendly, but some are made without animal-derived ingredients or by-products and are suitable for vegans. Where applicable, this is highlighted on the product page.

Where are these products made?

The USA is where PÜR produce their products.

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