PÜR On Point Eyeliner
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Product Description
PUR Cosmetics On Point Eyeliner delivers a long-wearing finish that nurtures your skin and eyelashes. It is formulated with essential oils and a Lash Rejuvenation Complex to moisturise your eyelid. This blend ensures that your eyes don't dry out and that lashes don't drop prematurely.
Self-sharpening, this product is ready to be applied in an instant, and its waterproof properties and 10-hour+ wear time make it incredibly long-lasting. Once applied, this product locks in place and its high-pigmentation means you don't have to worry about smudging or fading.
Suitable for sensitive skin and available in a selection of colours, there's sure to be a shade to match your outfit or mood.

Written by Julia Richardson, Beauty Editor
Product details
Skin Type: Sensitive
Makeup Benefit: Waterproof
Ingredient Highlights: Vegan friendly and contains ceramide, dimethicone, panthenol, vitamin b and vitamin e.
Formulated without: Gluten, mineral oil, parabens, petroleum, sls, sulphates and contains no animal derived ingredients.
Good to know: This product is cruelty free.
Made In: The USA
Ingredient Features
The vitamin e in this eyeliner by PÜR helps to protect against free radical damage. The dimethicone in this item will also help to achieve a matte finish and to give makeup a smooth and silky finish.
How do you use it?
- Beginning at the lash line, use quick short strokes to cover the length of your eyelid
- Repeat the process until the line is of the required thickness and length
What options are available?
PÜR On Point Eyeliner is available in the following options:
- Hotline
- Down to Earth
- Heartless
- Rain
Pür bio
PÜR is a brand with a heart. Their collection is free from animal testing, environmentally friendly and devoid of nasty chemicals like parabens, mineral oil and petroleum.
For clean skin and a clear conscience, welcome this sustainable brand into your morning routine.
Can you message me when this PÜR product is available again?
If you set up a back in stock alert (see further up the page), we’ll tell you when as it’s available to purchase on Cosmetify.
Is this On Point Eyeliner by PÜR Makeup product cruelty-free and vegan?
On Point Eyeliner by PÜR is vegan-friendly/cruelty free.
Is PÜR On Point Eyeliner sulphate-free?
There are no sulphates in this Makeup product from PÜR.
Delivery & Returns
This product is eligible for free standard delivery with Look Fantastic. Orders are expected to arrive 3-5 days after dispatch. Express/Next day delivery option available. Worldwide delivery generally available, delivery costs vary by region, full list and postage costs available during checkout.
The returns policy for this retailer is around 14 days, see their website for further information.