Prima Makeup specialise in bringing to life some of the very hottest stylistic trends. They do this by prioritising performance, innovation and creativity, developing items that then retail at strikingly economical prices. As if that weren’t enough, the brand are also proud to reflect their love for animals in the company's ethos. This commitment leads to products that are PETA-registered as cruelty-free, as well as being entirely vegan-friendly.
It all started in inauspicious circumstances, when CEO Emma found herself bedbound in hospital. having contracted sepsis, there was no guarantee she would survive. During this period, she reflected on all the things she would try to achieve in life were she given the chance. Thankfully, she recovered and, armed with a creative impulse, soon set about revolutionising the world of contemporary makeup.
With the help of her equally sparkle-obsessed team, Emma has been able to research and develop a whole range of bold and exciting cosmetics. If, therefore, you want to imbue your day-to-day with a touch of light and colour, think Prima.