OUAI Curl Shampoo

12 Reviews
£11.00 £22.00 (50% off)

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OUAI Curl Shampoo

Product Description

OUAI Curl Shampoo is a curly girl's new best friend. Moisturising yet light, this shampoo is everything those waves and ringlets have been waiting for, and its high-protein recipe helps to create bouncy, soft and healthy curls. Containing Smart Keratin, it builds and maintains healthy locks right from root to tip, preventing damage from styling.

It's packed with loads of other hair-loving ingredients, such as amino acid to promote growth. Not to mention OUAI's Smart Technology Complex. In other words, it's a super-nourishing and hydrating formula which makes it (and you) stand out from the rest.

It's also paraben and sulphate free, too - bonus! And if you don't believe us, believe the hype - this product has got everyone talking for all the right reasons.

Rebecca Jenkinson

Written by Rebecca Jenkinson, Beauty Writer

Product Details

Hair Type: Curly & wavy

Hair Benefit: Curl enhancers, shine and hydrating

Hair Concern: Frizzy, chemically treated, dry and brittle

Ingredient Highlights: Contains ahas, citric acid, coconut oil, jojoba oil, panthenol, vitamin b and vitamin e.

Formulated without: Parabens, phthalates and sulphates.

Good to know: This product is cruelty free.

Made In: The USA

Ingredient Features

This OUAI product works to strengthen hair quality and to encourage hair growth as it contains vitamin e. The coconut oil in this item will also help to condition and achieve a soft texture and to reduce frizz and deliver a radiant shine.

  • Coconut Oil
  • Jojoba Oil
  • AHAs
  • Citric Acid
  • Panthenol
  • Vitamin B
  • Vitamin E
  • Paraben Free
  • Phthalates Free
  • Sulphate Free

How To Use

  1. Wet hair as you normally would, then work a small amount into your scalp, working from root to tip
  2. Then, simply rinse through. Follow with OUAI Curl Conditioner for maximum results
  3. Tip - treat yourself to a relaxing head massage while applying for the ultimate pamper

Brand Bio

Loved for their beautiful packaging and heavenly scents, OUAI Haircare provides women everywhere with luxury formulations that make a difference. Taming all types of tresses, the brand believes that life is hard and so looking good should be made easy. Founded by celeb hairstylist Jen Atkin, OUAI Haircare is a brand not to be missed.


Where To Buy

This OUAI shampoo is stocked online in the UK by Look Fantastic and Cult Beauty though it has not been in stock since November 2021.


This shampoo by OUAI is rated 3.5 out of 5, based on 12 reviews from Look Fantastic. An average score is calculated by combining reviews across retailers. See the retailer website to read review content.

Delivery & Returns

Products over £25.00 qualify for free standard delivery with Look Fantastic, otherwise there is a charge of £3.95 with orders usually arriving within 2-3 working days of dispatch. Express/Next day delivery option available. Worldwide delivery generally available, delivery costs vary by region, full list and postage costs available during checkout.

Conditions are subject to change, however this retailer's site suggests its returns policy is 14 days.

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