Joico Style Reform Matte Clay 100ml

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Joico Style Reform Matte Clay 100ml

Product Details

Keep your style where you want it to be! Joico Style Reform Matte Clay is a powerful, firm-hold styling product that is suitable for any hair type. Whether you want to build a choppy, texturised straight look or you need your curls to stay in place, this super-lightweight, easy-to-apply clay will give you exactly what you're looking for!

Natural kaolin and bentonite clay, mixed with a touch of wax, holds your hair in place with a natural matte finish. There's no stickiness, chalkiness or residue, and the formula has been enriched with vitamin E to moisturise and feed your hair while you style it.

Product Features

Joico Style Reform Matte Clay is built to target curly hair.

This Joico Style Reform Matte Clay contains vitamin C which helps to add shine. It also contains kaolin, vitamin E and clay.

How To Use

  1. Use on damp or dry hair
  2. Rub a small amount of product between hands to warm it
  3. Use fingertips and palms to shape hair into chosen style

Key Ingredients: Vitamin E, Kaolin and Bentonite Clay.

Please be aware that ingredients may change or vary from time to time so please refer to product packaging for the most up to date list.

Delivery & Returns

Delivery Information

Standard delivery - £1.99 (within 5 working days)

Next working day delivery £3.99 Order before 2pm for next day delivery, Monday - Friday.

Worldwide delivery available. Supplements apply for deliveries outside of the UK. See checkout for more details.


It’s fine if you change your mind about this Style Reform Matte Clay from Joico, Fragrance Direct offer a 14 day returns policy as long as the product is unused, unopened and with any original seals intact. You can get more information during the checkout process.

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Joico Style Reform Matte Clay

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