Jason Wu

Jason Wu is a Taiwan-born, New York-based designer who has become a well-respected name within the NYC fashion scene. With a passion for creativity and a desire to extend his couture fashion brand, Jason Wu has taken a leap into the world of beauty and launched his very own cosmetics collection.

Jason Wu Beauty is the feminine, elegant and luxurious beauty brand that's both accessible and affordable. On a mission to make everyone feel gorgeous in their own skin, it's a collection that lets natural beauty speak for itself, all whilst adding a sprinkle of extra charm here and there.

Much like his fashion, JWB keeps things simplistic and eliminates the need to mask yourself with product. The formulas are designed to help you achieve an enviable soft glam effect that's natural, but not ordinary, effortless but not careless, influential but not excessive, so that you can unapologetically celebrate you.

Shop the range today with Cosmetify and discover everything from eye, brow, lip and face makeup to tools and accessories.

Why We Like Jason Wu

"Jason Wu is the friend that pays endless compliments, and his range of makeup products prove it. With every formula designed to enhance your natural beauty, Jason Wu Beauty allows you to experiment with color, set trends and most importantly, feel confident in your own skin. Discover everything from the essentials to unique innovations. "

Written by Carly Cochrane, Beauty Editor