Beauty is big business these days, and the giant names in the cosmetics world are amongst the most influential companies in the world.
While some grew from humble beginnings, others have been keeping us looking on top of our game for generations.
But which beauty brands can claim to be the most influential in 2020? In the digital age, it’s pretty fair to say that followers = influence, so we’ve ranked some of the biggest names in beauty to reveal which hold the influence right now.
Top 3 Most Influential Beauty Brands
24.1m followers
Instagram followers
23.4million
YouTube subscribers
605thousand
TikTok followers
47.3thousand
This pioneering brand has been one of the industry heavyweights for over 30 years, so it's little surprise to see it come out as one of the top three most influential brands.
M·A·C started out supplying the pros, but it wasn’t long before they grew an army fans around the world, with an annual turnover of over $1 billion and over 500 stores around the world, with regular high-profile collabs with the likes of Rihanna, Mariah Carey and Nicki Minaj.
Top 3 Most Influential Beauty Brands
53.3m followers
Instagram followers
47.1million
YouTube subscribers
4.1million
TikTok followers
2.1million
The fact that this brand didn’t even exist ten years ago makes their incredible reach and influence even more impressive.
Started by entrepreneur and makeup artist Huda Kattan in 2013, Huda Beauty is a truly inspiring success story, with her meteoric rise taking her ahead of some of the most established names in the industry.
Top 3 Most Influential Beauty Brands
26.4m followers
Instagram followers
24.6million
YouTube subscribers
890thousand
TikTok followers
1.3million
In second place was another brand intrinsically linked with its influential founder, Kylie Cosmetics.
Along with the rest of her famous family, Kylie Jenner has huge reach and appeal on social media, especially amongst teenagers, and that influence has definitely transferred onto her brand, which she sold a controlling stake in to Coty, Inc last year for an eye-watering $600 million.
Top 3 Most Influential Beauty Brands
24.1m followers
Instagram followers
23.4million
YouTube subscribers
605thousand
TikTok followers
47.3thousand
This pioneering brand has been one of the industry heavyweights for over 30 years, so it's little surprise to see it come out as one of the top three most influential brands.
M·A·C started out supplying the pros, but it wasn’t long before they grew an army fans around the world, with an annual turnover of over $1 billion and over 500 stores around the world, with regular high-profile collabs with the likes of Rihanna, Mariah Carey and Nicki Minaj.
Top 3 Most Influential Beauty Brands
53.3m followers
Instagram followers
47.1million
YouTube subscribers
4.1million
TikTok followers
2.1million
The fact that this brand didn’t even exist ten years ago makes their incredible reach and influence even more impressive.
Started by entrepreneur and makeup artist Huda Kattan in 2013, Huda Beauty is a truly inspiring success story, with her meteoric rise taking her ahead of some of the most established names in the industry.
Top 3 Most Influential Beauty Brands
26.4m followers
Instagram followers
24.6million
YouTube subscribers
890thousand
TikTok followers
1.3million
In second place was another brand intrinsically linked with its influential founder, Kylie Cosmetics.
Along with the rest of her famous family, Kylie Jenner has huge reach and appeal on social media, especially amongst teenagers, and that influence has definitely transferred onto her brand, which she sold a controlling stake in to Coty, Inc last year for an eye-watering $600 million.
Top 3 Most Influential Beauty Brands
24.1m followers
Instagram followers
23.4million
YouTube subscribers
605thousand
TikTok followers
47.3thousand
This pioneering brand has been one of the industry heavyweights for over 30 years, so it's little surprise to see it come out as one of the top three most influential brands.
M·A·C started out supplying the pros, but it wasn’t long before they grew an army fans around the world, with an annual turnover of over $1 billion and over 500 stores around the world, with regular high-profile collabs with the likes of Rihanna, Mariah Carey and Nicki Minaj.
Rank |
Brand |
Instagram |
YouTube |
TikTok |
Combined |
---|
All follower counts correct as of 19/08/2020.