Urban Decay

Urban Decay

It was around 20 years ago that Urban Decay founder Wende Zomnir decided to make a stand against the monotonous pinks, beiges and reds that dominated the beauty scene.

Desperate to bring more diversity and colour into the market, Wende created a team of like-minded people to satisfy a growing need for alternative and daring makeup. Sandy Lerner (co-founder of Cisco Systems) shared the same ideology and together they formulated a line of lipsticks and nail enamels. The inspiration for this range? An urban landscape, obviously.

Today, Urban Decay is a highly respected brand that is famous for the iconic Naked eyeshadow palettes, and here at Cosmetify you can discover every eyeshadow, lipstick and liner shade under the sun – all of which are bursting with pigment and dreamy formulas.

Why We Like Urban Decay

"Full of bright, bold and popping pigments Urban Decay is a must in any makeup bag. They have everything you need to create killer looks – perfect for special events. We specifically love the Naked eyeshadow palettes as they have a variety of stunning shades to suit a range of skin tones. And let’s not forget the iconic and much-loved All Nighter Setting Spray!"

Written by Rebecca Jenkinson, Beauty Editor