Saffron

Saffron

Saffron is known for bringing colour, confidence and fragrance together in one accessible beauty brand.

Founded in 2010, Saffron London positions itself as a leading name in Colour Cosmetics & Fragrances, with an emphasis on innovation, high-quality formulas and an inclusive approach to beauty. The brand’s range is built around statement-making shades and everyday essentials, spanning more than just makeup, with fragrance and nail categories also featuring prominently alongside skin and hair offerings. On its own site, Saffron highlights eye looks as a key focus, describing its eye makeup as designed to add depth, definition and dimension for anything from subtle daytime styling to bold evening glamour.

Within eyes, Saffron stocks core staples such as mascara, eyeshadow, kajal & eye shader, plus eyeliner formats including dip liners and pencil styles. For brows, the range includes options labelled for shaping and defining brows, including eyebrow pencils and brow-focused products such as an “Eye Brow Definer” and an “Eyebrow Pencil”. In the tools category, Saffron also offers makeup applicators and brushes, supporting the brand’s broader mission to make colour styling feel easy.

For a few recognisable hero items, Saffron features products such as the Saffron Black/White Matte Duo Eyeshadow and the Saffron Black Twist-Up Eyebrow/Eyeliner/Kajal Pencil, alongside Saffron 3D Faux Mink Eyelashes for a fuller, more dramatic finish.