As I Am

As I Am

Designed specifically for women with naturally coiled, Afro and curly hair textures, As I Am is the haircare brand that gets to the root of hair problems. Browse their full range of hair care products here at Cosmetify, and seize the opportunity to restock essentials at unbeatable prices in the As I Am sale.

Since its launch in 2010, As I Am has become the go-to destination for those who seek expert styling and conditioning treatments for their naturally curly hair. After conducting years of meticulous research into what women really want from their hair care regimen, the creators behind As I Am decided to prioritise formulas that not only effectively address concerns but also celebrate the beauty of natural curls. This commitment led to them stripping away nasties from their formulas and using healthier, natural ingredients that are proven to work.

Take control of your hair once and for all with help from a brand that excels in enhancing the potential of your natural curls.

Who owns As I Am hair products?

As I Am is owned and operated by Dr.Syed and his family. After developing award-winning products and patents at Johnson Products in the 1970s and 80s, Dr. Syed became a renowned expert on the research and care of Afro hair texture. All As I Am products are now manufactured in their Illinois, USA headquarters.

Where can I buy As I Am hair products? You can shop an extensive selection of As I Am hair products right here at Cosmetify! Our close collaboration with retailers guarantees that our products consistently showcase the best prices, allowing you to secure deals and discounts on your favourite formulas.

Why We Like As I Am

"As I Am is a saviour for all naturally coiled and curly-haired beauties. If, like us, you love to care for and style your hair from the comfort of your own home, then this lineup of products is your match made in heaven. The expertly developed formulas gives locks the time and specialised attention they deserve, so that you can flaunt big, beautiful and bouncy tresses. "

Written by Carly Cochrane, Beauty Editor