ICONIC London

The sheer passion and determination of Jade Elliot, Iconic Beauty's founder, made this bedroom start-up the booming success it has become today – all within its first year. Featuring in the likes of Vogue and used by Kim Kardashian herself, Iconic Beauty has become the go-to company for products that boast an Instagram-worthy finish.

Iconic Beauty not only sell out online but are stocked in some of the most prestigious departments in the UK, cementing the brand's overall success. Shop the full range today get your glow on with one of their renowned liquid highlighters, or browse for something a little more natural amongst their extensive collection.

Why We Like ICONIC London

"If a glowing complexion is up your street, then let us introduce you to Iconic London - a beauty brand that's a firm favourite among beauty editors, influencers and celebrities (you'll soon see why). Illuminating drops, shimmer setting sprays and loose glitter palettes are just a few of their products that we're obsessed with when it comes to lacing skin with unmatched radiance. Hey, if it’s good enough for Kim Kardashian-West, then it’s good enough for us."

Written by Carly Cochrane, Beauty Editor