Earl of East

Earl of East

Explore the Earl of East array of fragrances and body care. Remember to create a brand alert so that you never miss their promos and sales.

Why We Like Earl of East

"If you’re living in London, chances are you’ve passed Earl of East. If you’re not living in London, make it your mission to go! This chic lifestyle brand supplies everything you need to make a house, a home. From their hand-crafted candles to their haven of mists, incense and body care, they’re the perfect addition to any self-care routine."

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

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Earl of East

Earl of East is the brainchild of Niko Dafkos and Paul Firmin.

A love of fragrance and a desire to build something exclusive led Niko and Paul to developing home fragrance products.

Launching in 2014, Earl of East started as a shared passion project, but has since grown organically from a side-hustle to a flourishing London-based business. Their collection, which was once just three candles, has now expanded into a full line-up of incense, home mists and bath and body products, all of which are stocked in over 230 retailers, worldwide.

It seems like the only way is up for this innovative, creative and independent beauty brand. By September 2019 they had launched their debut book and collaborated with big brand names, such as Mulberry, Canon and Lululemon. Not to mention, they have opened up multiple studios across London - including the infamous Coal Drops Yard in Kings Cross - where they not only showcase their own inventions, but host workshops and spaces for other creatives to do the same (we love!).

Discover all that Earl of East has to offer with Cosmetify.

Where can Earl of East products be bought in the UK?

You can buy Earl of East products from a variety of retailers in the UK, including Cult Beauty.

Frequently Asked Questions about Earl of East

Are Earl of East products, formulations or ingredients cruelty-free and not animal-tested?

Earl of East are a cruelty-free brand. This means their manufacturing and testing processes are completely free from animal testing.

I am a Vegan. Can I use Earl of East products?

Earl of East is vegan-friendly and does not use animal-derived ingredients or by-products in any of its product lines.

Do they formulate their products with Parabens?

Parabens do not feature in their ingredient list and so they are a paraben-free brand.

In what country are the products made?

These products are manufactured in London, the U.K.

  • Cruelty Free
  • Vegan Friendly
  • Paraben Free
Earl of East

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