The Best Eyebrow Pomades for Fluffy Brows

Fluffy, feathered brows are the latest trend taking over Instagram reels, Tik Toks and wherever else you get your #browspo. Sure, you can achieve something similar with bar of soap, but for a more polished and defined look, we recommend brow pomades.

Brow pomades have a cream or wax base formula, which helps add colour, texture and definition to otherwise sparse arches. Plus, they are quick and easy to use. Just get yourself an angled eyebrow brush and away you go.

However, with plenty of brow products on the market, it can be hard to know which ones are the best. That’s where the beauty-obsessed here at Cosmetify come in. We’ve done the leg work, so you don’t have to.

Here’s our rundown of the seven best eyebrow pomades you can get your hands on right now.

Milani Stay Put Brow Colour

£12.35

This little pot from Milani packs a punch, with its highly-pigmented and long-wearing formulation which prevents any midday meltdowns. It comes in a variety of shades for bold brows all day long.

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L.A. Girl Brow Pomade

£11.06

Get your mitts on this super affordable option. It’s one of the best cheaper brow pomades due to its professional finish. It dries quickly and gives you a matte brow look that can easily recreate fluffy brow hairs.

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Sigma Beauty Define + Pose Brow Pomade

£12.99 £18.00 (28% off)

Less is more with this brow pomade, as a little goes a long way when recreating the feathered brow effect. The sweat-proof and smudge-proof formula also make it a must in your makeup bag for holidays and gym sessions.

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blinc Eyebrow Mousse

£14.80 £20.40 (28% off)

This one is for all you bold brow lovers, thanks to the intense pigment which glides effortlessly across the skin thanks to the brush applicator. The waterproof mousse formula helps to fill out sparse areas, volumise natural brows, tint hairs, tame and hold and protect against free radicals.

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Benefit POWmade Brow Pomade

£23.01

Benefit are the top dogs when it comes to eyebrows, so it's no wonder that this is one of the best eyebrow pomades in the biz. Add plenty of texture and definition to your brows with this formula. The POWmade Brow Pomade is a makeup bag classic, offering waterproof, high-impact colour.

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Laura Mercier Sketch & Intensify Pomade & Powder Brow Duo

£20.70 £23.00 (10% off)

The Laura Mercier duo is perfect for creating the brows of your dreams. It has powder and pomade so you can customise your coverage to create a soft fluffy look for the daytime or a bold, striking vibe for the evening.

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Anastasia Beverly Hills Dipbrow Pomade

£16.20 £23.00 (30% off)

Of course, we couldn’t close our round-up of the best brow pomades without mentioning brow royalty, Anastasia Beverly Hills. This is a popular choice among the beauty elite and for good reason, thanks to its creamy, quick-drying formula that lasts from desk to dancefloor.

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And that’s it folks. Whether you want natural fluffy arches or bold, feathered brows, brow pomades are a must. For more eyebrow makeup tips, take a look at How to Get Thicker Eyebrows and The Clear Brow Gels You Need to Enhance Your Natural Look.

How to create fluffy brows

So, got all the gear but no idea? Don’t worry. It’s super easy to achieve the fluffy brow look. Allow us to answer all of your FAQ's surrounding brow pomade and you'll be good-to-go.

What is brow pomade?

A brow pomade is one of the many makeup products you can use to sculpt and define your eyebrows.

It's a cream-based formula that's typically housed in a small, pocket-sized pot. Brow pomades are specially designed to supply concentrated colour, making them great for mimicking natural hairs, filling in sparse areas and defining the shape of your brow.

Whether you prefer a dramatic, defined look or a natural style that has a subtle hold, brow pomades are great option.

How do you use brow pomade?

Anyone can use a brow pomade and application is super easy.

First, you're going to want to get yourself an angled brow brush with short, stiff bristles. Dip the brush into the pomade and tap off any excess product on the back of your hand.

Using short, light strokes, start at the centre of your brow and draw individual hairs. Continue doing this towards the tails of your brows, filling in any sparse areas. For a natural look, try and create an ombre effect, where the centre of your brows is lighter than the arches and tail. If you like a statement brow, simply apply more pressure when mimicking hair strokes.

Take a spoolie brush and gently brush through the product to blend it with your natural hairs for an authentic finish.

Should I use a brow pomade or brow gel?

Brow pomades and brow gels are both great products that help to define and shape your eyebrows. While they may sound similar, they can provide very different results.

Brow pomades are the ideal option if your brows are very sparse. The creamy, wax-like formula makes it easier to mimic individual hairs and achieve your desired look, whether it be natural or bold. Not to mention, pomades can be touched up throughout the day as they offer a subtle hold that doesn't flatten hairs.

On the other hand, brow gels are the quickest and easiest way to swipe colour and volume through brows. Dubbed as the 'lightweight hairspray' for eyebrows, they're the best for taming unruly hairs and giving them a stronghold.