• Makeup
  • The Best Eyeshadow Primers

The Best Eyeshadow Primers That'll Keep Eye Makeup In Place All Day

By Gabriella Buckner -
Eyeshadow primer cover

As good as our eyeshadow might look before we leave the house, the powders and creams we put on our eyelids love to melt and crease until we’re walking around like a band of raccoons.

Which is, of course, why eyeshadow primers were invented. In either liquid or cream form, these makeup-savers help your eye makeup apply more smoothly and stay on longer—and can even make eyeshadow colours look more vibrant.

How does eye makeup primer work?

Eyeshadow primer absorbs oil on your eyelids and creates a beautiful blank canvas for your makeup (and if you have dry eyelids, primer helps your makeup go on more smoothly by providing a little moisture). It also gives some coverage for your natural skin colour so that eyeshadow colours show up truer to their intended shade and give you brighter or deeper results.

Can I use a concealer or face primer as an eyeshadow primer?

Well, you can. But should you? Not really.

Concealer is meant to conceal, and it can be too slippery or heavy to work as a primer and result in your makeup sliding right off or not blending well.

Face primer is generally intended to blur imperfections and pores with a silicone-based formula, so it’s also way too slippery and could cause creasing.

Final verdict: you definitely need the grip and tackiness of an eye primer to do the job.

How to apply eyeshadow primer

  1. After your morning skincare routine, apply a tiny amount of primer to your eyelids with an eyeshadow brush or fingers
  2. Apply a thin layer with gentle tapping motions
  3. It can also be applied beneath the eyes
  4. Wait one minute for the formula to dry before applying makeup

Which eyeshadow primers are the best?

And now, without further ado, here are the best eyeshadow primers here at Cosmetify.

With an option for every budget, there’s no reason to suffer through a midday makeup meltdown.

Sigma Beauty Eyeshadow Base Primer

Sigma Beauty Eyeshadow Base Primer

£15.00 £16.00 (7% off)

Find your perfect match from this primer's six-shade lineup, available in a super convenient twist-up crayon with built-in sharpener. The formula is smooth, lightweight and blendable and will keep your eyeshadow from creasing.

blinc Eyeshadow Primer

blinc Eyeshadow Primer

£15.80 £19.50 (19% off)

This primer from Blinc hides fine lines and redness while also moisturising your skin - and that's all in addition to keeping your eyeshadow locked in place!

Milani Eyeshadow Primer

Milani Eyeshadow Primer


We also love this lightweight, creamy and comfy formula that doesn't dry out your eyelids. Milani have delivered with this colour-intensifying primer that's also cruelty-free (like all their products) and vegan.

theBalm Priming Is Everything Eyeshadow Primer - BLACK

theBalm Priming Is Everything Eyeshadow Primer

£10.62 £11.00 (4% off)

A black primer? This unique product does also come in neutral like most other primers, but we thought we'd point out how this black eye primer from theBalm helps you create a smoky yet brilliant look from any eyeshadow colour while also preventing creasing and fading.

Mavala Eye Base

Mavala Eye Base


We love a makeup-skin care hybrid here at Cosmetify, and this eye primer doesn't disappoint. In addition to fixing makeup to your skin and enhancing your makeup's colour, this primer also includes collagen and allantoin to moisturise your eyelids and vitamins A and E to protect your delicate skin with antioxidants.

Inglot Cosmetics Eye Makeup Base

Inglot Cosmetics Eye Makeup Base


With this primer from Inglot, your eye makeup won't budge, crease or transfer!

Urban Decay Eyeshadow Primer Potion

Urban Decay Eyeshadow Primer Potion

£9.75 £19.50 (50% off)

Of course, no list of eye primer faves would be complete without the iconic Urban Decay Eyeshadow Primer Potion. This cult-favourite keeps your eyeshadow in place all day and blurs imperfections with innovative polymers. Now all you have to do is choose between the opaque white shade, rich brown or original nude - or pick up all three, we won't judge you.

Urban Decay Eyeshadow Anti-Ageing Primer Potion

Urban Decay Eyeshadow Anti-Ageing Primer Potion

£13.50 £15.00 (10% off)

And for a twist on the classic primer potion from Urban Decay, this anti-ageing version is ideal for keeping makeup locked in place on maturing skin. With innovative space-age polymer technology, the primer fills in imperfections and protects your eyes from signs of ageing.

Milk Makeup Hydro Grip Eye Primer

Milk Makeup Hydro Grip Eye Primer


Another skincare-makeup two-in-one, this primer contains hemp-derived cannabis seed extract and hyaluronic acid for a total moisture boost, plus blue agave extract to create a super smooth canvas for your eye makeup. As a bonus, it suits all skin tones with its transparent formula.

Fenty Beauty Pro Filt'r Amplifying Eye Primer

Fenty Beauty Pro Filt'r Amplifying Eye Primer

£16.15 £19.00 (15% off)

Has Fenty ever missed the mark? We doubt it. This weightless primer has a super translucent, pink formula that works with all skin tones to give your eyeshadow serious grip and vibrancy with extended wear.

Gabriella is a junior content writer with a background in creative writing, content marketing and journalism. She’s passionate about all things makeup and skincare, but especially vegan and cruelty-free beauty that is effective and inexpensive.

Sign in or register

Sign in or register to save your wishlist permanently and view them on other devices.

  • View your wishlist across all your devices
  • Manage your price drop and stock alerts
  • Get access to exclusive promos
Select Site

Sign up for an extra 5% off!Treat yourself with an extra discount on your first purchase over £30.

Added to your bag