Axe exists for one very simple reason: to help guys feel, look and smell their best at all times.
And, thanks to an extensive grooming collection, the brand is able to do just that. From shower gels to body washes and aftershaves, Axe – more commonly known as Lynx in the UK – excel at producing superb bodycare.
While the brand’s excellent products have seen it achieve true international acclaim, you may not know that it’s also the world’s number one fragrance company. Clearly, men all across the globe recognise the practicality, value and all-round excellence of an Axe creation.
First launched in France, the lifestyle titan of today was only introduced to American in 2002, since when brand's popularity has seen its patented formulas spread like wildfire. In that time, Axe have taken steps to develop more ever more refined and advanced products, enabling guys of today to better express their individuality and personality.