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As I Am

Enjoy the As I Am array of conditioners, shampoos, hair oils & serums and more besides. Make sure you add a sale alert so that you never miss product discounts and deals. Read More

Why We Like As I Am

"As I Am is a saviour for all naturally coiled and curly-haired beauties. If, like us, you love to care for and style your hair from the comfort of your own home, then this lineup of products is your match made in heaven. The expertly developed formulas gives locks the time and specialised attention they deserve, so that you can flaunt big, beautiful and bouncy tresses. "

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

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42 products found
-47%
As I Am DoubleButter Daily Moisturiser Cream
As I Am DoubleButter Daily Moisturiser Cream 454g
£21.95 £40.78
-56%
As I Am Curling Jelly Coil & Curl Definer
As I Am Curling Jelly Coil & Curl Definer 227g
£6.99 £15.56
-36%
As I Am So Much Moisture Hydrating Lotion
As I Am So Much Moisture Hydrating Lotion
£7.85 £12.09
-25%
As I Am Olive & Tea Tree Oil Conditioner
As I Am Olive & Tea Tree Oil Conditioner
£9.75 £12.99
-64%
As I Am Jamaican Black Castor Oil Masque
As I Am Jamaican Black Castor Oil Masque
£6.95 £19.30
-58%
As I Am Hydration Elation Intensive Conditioner
As I Am Hydration Elation Intensive Conditioner
£7.99 £18.68
-56%
As I Am Leave-In Conditioner
As I Am Leave-In Conditioner
£5.44 £12.09
-51%
As I Am Long & Luxe Groyogurt Leave-in Conditioner
As I Am Long & Luxe Groyogurt Leave-in Conditioner
£5.95 £12.09
-46%
As I Am Jamaican Black Castor Oil Leave-in Conditioner
As I Am Jamaican Black Castor Oil Leave-in Conditioner
£5.95 £10.88
-29%
As I Am Coconut CoWash Cleansing Conditioner
As I Am Coconut CoWash Cleansing Conditioner
£7.79 £10.95
-74%
As I Am CocoShea Spray Moisturiser
As I Am CocoShea Spray Moisturiser
£5.44 £20.90
-48%
As I Am Long & Luxe Strengthening Shampoo
As I Am Long & Luxe Strengthening Shampoo
£8.95 £16.98
-43%
As I Am Born Curly Curl Defining Jelly
As I Am Born Curly Curl Defining Jelly
£7.45 £12.87
-37%
As I Am Twist Defining Cream
As I Am Twist Defining Cream 227g
£9.95 £15.56
-52%
As I Am Twist Defining Cream
As I Am Twist Defining Cream 454g
£15.95 £32.66
-66%
As I Am Born Curly Avocado Shea Cowash
As I Am Born Curly Avocado Shea Cowash
£5.44 £15.56
-53%
As I Am Jamaican Black Castor Oil Conditioner
As I Am Jamaican Black Castor Oil Conditioner
£7.95 £16.70
-53%
As I Am Jamaican Black Castor Oil CoWash
As I Am Jamaican Black Castor Oil CoWash
£8.95 £18.83
-25%
As I Am Jamaican Black Castor Oil Shampoo
As I Am Jamaican Black Castor Oil Shampoo 355ml
£9.79 £12.95
-24%
As I Am Jamaican Black Castor Oil Shampoo
As I Am Jamaican Black Castor Oil Shampoo 454g
£9.95 £12.99
-59%
As I Am Long & Luxe Scalp Serum
As I Am Long & Luxe Scalp Serum
£9.45 £23.00
-52%
As I Am Long & Luxe Strengthening Conditioner
As I Am Long & Luxe Strengthening Conditioner
£7.75 £16.04
-52%
As I Am Moisture Milk Daily Hair Revitalizer
As I Am Moisture Milk Daily Hair Revitalizer
£11.75 £24.32
-51%
As I Am Smoothing Gel
As I Am Smoothing Gel
£5.95 £12.09
-47%
As I Am Long & Luxe Gro Wash Conditioner
As I Am Long & Luxe Gro Wash Conditioner
£9.45 £17.52
-38%
As I Am Born Curly Aloe Shampoo & Wash
As I Am Born Curly Aloe Shampoo & Wash
£6.75 £10.88
-35%
As I Am Curl Clarity Shampoo
As I Am Curl Clarity Shampoo
£8.45 £12.87
-28%
As I Am Cocoshea Whip
As I Am Cocoshea Whip
£9.95 £13.65
-26%
As I Am Long & Luxe Curl Enhancing Smoothie
As I Am Long & Luxe Curl Enhancing Smoothie
£10.75 £14.45
-26%
As I Am Curl Colour Hot Red
As I Am Curl Colour Hot Red
£8.95 £11.99
-21%
As I Am Long & Luxe Gro Edges
As I Am Long & Luxe Gro Edges
£9.95 £12.56
-52%
As I Am Jamaican Black Castor Oil Curling Creme
As I Am Jamaican Black Castor Oil Curling Creme
£7.25 £14.99
-43%
As I Am Born Curly Argan Leave-In Conditioner & Detangler
As I Am Born Curly Argan Leave-In Conditioner & Detangler
£7.45 £12.99
-61%
As I Am Curling Jelly Coil & Curl Definer
As I Am Curling Jelly Coil & Curl Definer 454g
£12.95 £32.66
-24%
As I Am Jamaican Black Castor Oil Water
As I Am Jamaican Black Castor Oil Water
£6.85 £8.95
-51%
As I Am Detangling Conditioner
As I Am Detangling Conditioner
£7.95 £16.20
-26%
As I Am Long & Luxe Gro Hair Oil
As I Am Long & Luxe Gro Hair Oil
£8.95 £11.95
As I Am

Designed specifically for women with naturally coiled, Afro and curly hair textures, As I Am is the haircare brand that gets to the root of hair problems. Browse their full range of hair care products here at Cosmetify, and seize the opportunity to restock essentials at unbeatable prices in the As I Am sale.

Since its launch in 2010, As I Am has become the go-to destination for those who seek expert styling and conditioning treatments for their naturally curly hair. After conducting years of meticulous research into what women really want from their hair care regimen, the creators behind As I Am decided to prioritise formulas that not only effectively address concerns but also celebrate the beauty of natural curls. This commitment led to them stripping away nasties from their formulas and using healthier, natural ingredients that are proven to work.

Take control of your hair once and for all with help from a brand that excels in enhancing the potential of your natural curls.

Who owns As I Am hair products?

As I Am is owned and operated by Dr.Syed and his family. After developing award-winning products and patents at Johnson Products in the 1970s and 80s, Dr. Syed became a renowned expert on the research and care of Afro hair texture. All As I Am products are now manufactured in their Illinois, USA headquarters.

Where can I buy As I Am hair products? You can shop an extensive selection of As I Am hair products right here at Cosmetify! Our close collaboration with retailers guarantees that our products consistently showcase the best prices, allowing you to secure deals and discounts on your favourite formulas.

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