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AKT is the London-based premium skin care label putting the spotlight on natural deodorant.

Ed Currie and Andy Coxon are the masterminds behind this revolutionary brand. The pair were once performers in London's West End, working eight shows a week, dancing under bright lights and attending rehearsals, classes and training. Their intense and gruelling schedule had them hot and sweaty, and mainstream deodorants simply couldn't keep up. Antiperspirants stained clothes and failed to stop the sweat, whilst natural deodorants only masked body odour for a few hours. As a result, the boys decided it was time to take matters into their own hands.

They spent three years researching, developing and formulating with the leading experts in fragrance and cosmetic science in order to create an intelligent natural deodorant that actually works. The Deodorant Balm was launched in 2019, and oh, did it receive a standing ovation from the beauty experts and glossy magazines.

Efficient, earth-conscious and bursting with premium fragrances, AKT is the new solution to personal hygiene and self-care. With all products tested and approved by professional dancers, it's undoubtedly a brand that's born to perform.

Shop the range today, here at Cosmetify.

Why We Like Akt

"AKT is the brand that completely changed our attitude towards natural deodorant. Their iconic Deodorant Balm ensures that you never have to break character as it keeps you dry, protected and confident from A.M to P.M. We’ve never seen a deodorant that lasts this long and smells that good."

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

Where can Akt products be bought in the UK?

Akt can be bought from a number of leading retailers in the UK, such as Selfridges.

Find the cheapest place to buy your body care online by using Cosmetify.

Frequently Asked Questions about Akt

What’s the vegan-friendly status of Akt products?

No animal ingredients or by-products are used in Akt formulas, making them suitable for vegans.

Do they ever test their formulations or end product on animals?

As a cruelty-free brand, Akt does not incorporate animal testing into its development or production regime, nor does it authorise any third parties to perform animal testing on its behalf.

Where do Akt manufacture their products?

London, the U.K is where the Akt range is produced.

  • Plastic-Free
  • Natural
  • Vegan Friendly
  • Cruelty Free

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