Get The
Best Price
1,500+
Brands
  1. Makeup
  2. Eyes
  3. Eye Primer
  4. Urban Decay Eyeshadow Primer Potion

Urban Decay Eyeshadow Primer Potion Caffeine

93 Reviews
£9.75 £19.50 (50% off)

This item is currently out of stock

Get notified when it's back in stock

Other customers viewed instead:

Urban Decay Eyeshadow Primer Potion Caffeine

Product Description

In order to create beautiful, bold eye looks you first need to ensure the eyelid is prepped and primed. What better way to prep the eye area than with the Urban Decay Eyeshadow Primer Potion.

This iconic product has achieved cult status and for good reason. Not only does it apply seamlessly, it is the cheat sheet to ensuring your killer looks stay put all day long. No need to worry about creasing or smudging, instead expect vibrant, long-lasting eyeshadow colours.

Choose from a variety of shades, whether it's the opaque white matte 'Freebase', the rich brown matte 'Caffeine' or the 'Original' nude shade. Simply apply before your eyeshadow and then buff and blend your favourite colours over the top. Each formula has innovative polymers that blur skin imperfections. And it comes in in a squeezable tube, with the iconic jewel-like cap.

Eyeshadow Primer Potion shades:

  • Eden - nude matte
  • Original - nude
  • Caffeine - brown matte
  • Freebase - white matte
  • Minor Sin - champagne shimmer
  • Sin - pink-champagne shimmer

This product goes well with Urban Decay Naked Cyber Eyeshadow Palette. Add a splash of colour with Urban Decay Naked Ultraviolet Eyeshadow Palette.

Rebecca Jenkinson

Written by Rebecca Jenkinson, Beauty Editor

Urban Decay Eyeshadow Primer Potion Video Thumbnail

Product details

Skin Type: Normal, oily

Skin Benefit: Brightening

Skin Concern: Oily/greasy, uneven skin tone, hyperpigmentation and dullness

Ingredient Highlights: Contains dimethicone.

Formulated without: Gluten and parabens.

Good to know: This product is cruelty free.

Coverage: Full, sheer/natural

Finish: Matte, shimmer

Ingredient Features

The dimethicone contained in this Urban Decay eye makeup item is ideal for anyone looking to give makeup a smooth and silky finish and to achieve a matte finish.

What does Urban Decay say?

"The number-one primer for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant colour. Smoother application. It features space-age polymer technology that fills in imperfections on the skin's surface, prepping your lids for ALL-day shadow."

How do you use it?

  1. Use the formula directly from the tube and apply with fingertips
  2. Or swipe the applicator over your eyelid
  3. Blend for a prepped, primed and smooth finish
  4. Work your favourite eyeshadows over the top

Delivery & Returns

This product is eligible for free standard delivery with Look Fantastic. Orders are expected to arrive 3-5 days after dispatch. Express/Next day delivery option available. Worldwide delivery generally available, delivery costs vary by region, full list and postage costs available during checkout.

The returns policy for this retailer is around 14 days, see their website for further information.

Product Reviews

4.5
93 Reviews

This review score is generated from the average aggregate review ratings from our retailers, plus customers who review the product directly through Cosmetify.

More from Urban Decay

-9%
Urban Decay Vice Cream Lipstick
Urban Decay Vice Cream Lipstick
£17.42 £19.00
-27%
Urban Decay Naked 3 Eyeshadow Palette
Urban Decay Naked 3 Eyeshadow Palette
£36.54 £50.00
-31%
Urban Decay Naked Honey Eyeshadow Palette
Urban Decay Naked Honey Eyeshadow Palette
£33.99 £49.00
-46%
Urban Decay All Nighter Concealer
Urban Decay All Nighter Concealer
£14.73 £27.00
-50%
Urban Decay Vice Hydrating Lipstick
Urban Decay Vice Hydrating Lipstick
£9.50 £19.00
-20%
Urban Decay Naked Basics 2 Eyeshadow Palette
Urban Decay Naked Basics 2 Eyeshadow Palette
£22.00 £27.50
-1%
Urban Decay Stay Naked Weightless Liquid Foundation
Urban Decay Stay Naked Weightless Liquid Foundation
£34.95 £35.00
-30%
Urban Decay Heavy Metal Glitter Liner
Urban Decay Heavy Metal Glitter Liner
£11.90 £17.00
-20%
Urban Decay All Nighter Ultra Glow Face Primer
Urban Decay All Nighter Ultra Glow Face Primer
£22.00 £27.50
-50%
Urban Decay Brow Blade Pencil
Urban Decay Brow Blade Pencil
£11.50 £23.00
-70%
Urban Decay Eyeshadow
Urban Decay Eyeshadow
£5.40 £18.00
-35%
Urban Decay Inked Brow Semi Permanent Brow Gel
Urban Decay Inked Brow Semi Permanent Brow Gel
£14.30 £22.00
Urban Decay Brow Endowed Brow Volumizer Primer & Colour
Urban Decay Brow Endowed Brow Volumizer Primer & Colour
£12.90
-50%
Urban Decay 24/7 Glide On Eye Pencil
Urban Decay 24/7 Glide On Eye Pencil
£9.00 £18.00
-50%
Urban Decay Mega Matte Vice Lipstick
Urban Decay Mega Matte Vice Lipstick
£9.50 £19.00
-10%
Urban Decay Quick Fix Hydra Charged Complexion Prep Priming Spray
Urban Decay Quick Fix Hydra Charged Complexion Prep Priming Spray
£10.80 £12.00

Related Makeup Products

-50%
Urban Decay Eyeshadow Anti-Ageing Primer Potion
Urban Decay Eyeshadow Anti-Ageing Primer Potion
£7.50 £15.00
-19%
Urban Decay Subversion Eyelash Primer
Urban Decay Subversion Eyelash Primer
£18.77 £23.00
Benefit They're Real! Eyelash Primer
Benefit They're Real! Eyelash Primer
£26.55
-35%
RevitaLash Aquablur Hydrating Eye Gel & Primer
RevitaLash Aquablur Hydrating Eye Gel & Primer
£43.49 £66.00
-10%
Laura Mercier Eye Basics Primer
Laura Mercier Eye Basics Primer
£21.60 £24.00
-19%
blinc Eyeshadow Primer
blinc Eyeshadow Primer
£15.80 £19.50
-4%
theBalm Priming Is Everything Eyeshadow Primer
theBalm Priming Is Everything Eyeshadow Primer
£10.62 £11.00
-15%
Fenty Beauty Pro Filt'r Amplifying Eye Primer
Fenty Beauty Pro Filt'r Amplifying Eye Primer
£16.15 £19.00
Milk Makeup Hydro Grip Eye Primer
Milk Makeup Hydro Grip Eye Primer
£22.00
-13%
Bobbi Brown Vitamin Enriched Eye Base
Bobbi Brown Vitamin Enriched Eye Base
£36.00 £41.00
Sign in or register

Sign in or register to save your wishlist permanently and view them on other devices.

  • View your wishlist across all your devices
  • Manage your price drop and stock alerts
  • Get access to exclusive promos
Select Site
Cosmetify

Sign up for an extra 5% off!Treat yourself with an extra discount on your first purchase over £30.